ORIJEN™ Pet Food and Disney Unite for Mufasa Celebration

ORIJEN™ Pet Food Collaborates with Disney

In a delightful partnership, the ORIJEN™ Pet Food brand has joined forces with Disney to celebrate the much-anticipated release of "Mufasa: The Lion King". This film dives deep into the bond between Mufasa and Taka, illustrating their adventurous journey to the Pride Lands.

Celebratory Initiatives and Promotions

The collaboration emphasizes the adventures inspired by big cats like Mufasa and showcases the ORIJEN™ brand's commitment to high-quality pet food. Their products are crafted with WholePrey ingredients which mirror the diet of big cats in the wild, utilizing muscle meat, poultry, fish, organs, and bones.

Media Spot and Promotion Activities

As part of this campaign, ORIJEN™ has produced a co-branded media spot that aired on NBC during Sunday Night Football. It illustrates how a simple outing can transform into an epic journey thanks to the companionship of pets. This lively advertisement will also be displayed on a digital billboard adjacent to a prominent venue. To engage fans further, ORIJEN™ hosted a vibrant silk screen printing station during the glamorous world premiere of "Mufasa: The Lion King".

Exciting Sweepstakes for Fans

Additionally, ORIJEN™ is organizing a sweepstakes, inviting fans to enter for a chance to win two tickets to see "Mufasa: The Lion King" in theaters. Enthusiasts have the opportunity to enter and learn more about this exciting offer.

Voices Behind the Brand

Emily Dowling, the Chief Marketing Officer at Champion Petfoods—the maker of ORIJEN™ Pet Food—expresses excitement about celebrating the release of the film. She emphasizes the importance of providing cats and dogs with high-quality, WholePrey ingredients to support their adventurous lives. ORIJEN™ is dedicated to nourishing the extraordinary journeys pets embark on with their owners.

About ORIJEN™ Pet Food

ORIJEN™ Pet Food is committed to using top-quality animal ingredients, ensuring pets thrive. Their nutrition philosophy is based on offering biologically appropriate meals that reflect the diets of ancestral wild canines. The brand continues to innovate, providing a variety of products including kibble, freeze-dried meals, and treats.

Commitment to Quality

Champion Petfoods, the company behind ORIJEN™, has built a trusted reputation over 35 years, focusing on providing premium pet food that meets the highest quality standards. They ensure that all ingredients are sourced from reliable farmers and fisheries, guaranteeing their products are nutritious and safe for pets.

Exciting New Movie - Mufasa: The Lion King

Coming soon to theaters, "Mufasa: The Lion King" utilizes a unique storytelling approach, introducing young cub Kiara to the remarkable tale of Mufasa through Rafiki's storytelling. The film showcases Mufasa's journey from being an orphaned cub to becoming a king, alongside an incredible cast.

Frequently Asked Questions

What is the collaboration between ORIJEN™ and Disney?

ORIJEN™ has partnered with Disney to promote the release of "Mufasa: The Lion King", bringing attention to both the film and ORIJEN™'s pet food.

What are WholePrey ingredients?

WholePrey ingredients are natural components like meat, organs, and bones that replicate what pets would eat in the wild, promoting optimal health.

How can I participate in the sweepstakes?

Fans can enter the sweepstakes for a chance to win tickets by checking the official channels of ORIJEN™ for details.

What types of products does ORIJEN™ offer?

ORIJEN™ offers various products including kibble, freeze-dried food, treats, and wet food formulations rich in quality ingredients.

What can we expect from the movie, "Mufasa: The Lion King"?

The film showcases Mufasa's origins and adventures, blending rich storytelling with a talented cast and stunning visuals.

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