Orangetheory Fitness Launches New Studios in Spain and Beyond
Orangetheory Fitness Expands Global Footprint
Orangetheory Fitness is on the move, marking significant growth with the opening of three new studios this September. The fitness brand has strategically expanded its presence in key locations, including the opening of studios in Crystal Lake, Illinois, and Jersey City, New Jersey, along with its latest addition in Valencia, Spain. This expansion is a testament to Orangetheory’s commitment to enhancing fitness accessibility and reaching a global audience.
New Studios in North America
Both new domestic locations are positioned to serve their respective communities, with the Crystal Lake studio making its debut in the bustling Greater Chicago area, and the Jersey City location enhancing Orangetheory’s presence just outside the vibrant New York City metro region. According to Dave Long, co-founder and CEO of Orangetheory Fitness, these new openings signify the brand’s commitment to making transformative workouts available to more individuals.
Celebrating Franchise Success
The Crystal Lake studio stands out as a significant milestone, being the very first Orangetheory location in this Chicago suburb. The studio is managed by franchisees Adam Paris and David Lanz, who are also celebrating ten successful years with the brand. Their rich experience in leading new studio growth reflects the dedication and determination characteristic of Orangetheory Fitness franchise owners.
Expanding in Jersey City
In Jersey City, the Paulus Hook studio is now the second Orangetheory location in the area, overseen by franchisees Michael Zorn and Michael Reyes. This studio is the eighth for the experienced duo, who are also marking eight remarkable years as franchise owners. Their dedication to the brand continues to inspire others in the fitness community.
International Expansion in Spain
On the international front, Orangetheory Fitness has broadened its horizons through the recent opening of its Valencia studio on September 23. This location represents the tenth studio established in Spain, indicating a robust investment in the European market. The studio is owned by Doug and Lisa Birer, who have been instrumental in expanding the Orangetheory brand as master franchisees since 2019. Their entrepreneurial spirit and commitment to fitness have led to the successful launch of various studios across key cities such as Barcelona, Madrid, and Murcia.
The Vision Behind Orangetheory Fitness
Orangetheory Fitness stands out in the crowded fitness landscape due to its unique blend of heart rate-based group workouts that leverage science, technology, and expert coaching. This innovative approach aims to optimize health and wellness outcomes, making meaningful impacts on the lives of its members. With more than 1,500 studios opened globally, spanning all 50 U.S. states and 24 countries, the brand is continually looking to enhance its footprint.
Commitment to Health and Community
As a leader in the fitness industry, Orangetheory has recently finalized a merger with Self Esteem Brands, further solidifying its position in the market. This merger not only strengthens Orangetheory’s operational capabilities but also enhances its ability to serve diverse communities through its unique fitness model. The brand’s passion for health and wellness is reflected in their mission to empower individuals to lead healthier lives.
Frequently Asked Questions
What are the new locations of Orangetheory Fitness?
Orangetheory Fitness has opened new studios in Crystal Lake, IL, Jersey City, NJ, and Valencia, Spain.
What is the significance of the new openings?
The new studios signify Orangetheory's commitment to making transformative fitness accessible to more communities internationally.
Who are the franchisees of the new studios?
Franchisees Adam Paris and David Lanz lead the Crystal Lake studio, while Michael Zorn and Michael Reyes manage the Jersey City location.
What type of workouts does Orangetheory offer?
Orangetheory Fitness provides heart rate-based group workouts that combine science and expert coaching for optimal health benefits.
How many studios does Orangetheory have globally?
Orangetheory Fitness has successfully launched over 1,500 studios across the globe in 24 different countries.
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