Orangetheory Fitness Announces Impressive Expansion Plans

Orangetheory Fitness Expands Global Reach

Orangetheory Fitness, the renowned leader in group workouts, is embarking on an ambitious expansion journey in 2024. The company is set to open 31 new studios, reaching out to communities across the globe. This notable growth reinforces Orangetheory’s commitment to making its transformative fitness experience accessible to many more people. By establishing locations in both established and emerging markets, Orangetheory aims to enhance the fitness landscape around the world.

A Commitment to Global Impact

Dave Long, the co-founder and CEO of Orangetheory Fitness, expressed excitement over the upcoming openings. He highlighted that the expansion exemplifies the dedication of franchisees who are passionate about offering a life-changing fitness experience. The reach of Orangetheory now spans numerous regions, reflecting a strong commitment to helping individuals lead healthier and more fulfilling lives.

New Studios in Key Markets

As part of the expansion, December marked the successful opening of three new studios in key markets globally. Notably, the Orangetheory Fitness Homz Mall in Kuwait opened its doors on December 1, 2024, becoming an all-women's studio. This unique approach showcases Orangetheory's adaptability to regional needs while promoting fitness among women in the community. This also represents the 12th location established in the Gulf Cooperation Council (GCC) region.

Introducing New Locations

Further expanding its footprint, the Kingdom of Bahrain welcomed its first Orangetheory Fitness studio on December 9, 2024, located in the Seef Branch. This marks the 13th GCC location, overseen by master franchisees Khaled Jafar and Faisal Al Hamdan. Their ongoing efforts illustrate Orangetheory’s ability to successfully penetrate international markets, consistently providing life-changing fitness experiences.

Strengthening Community Connections

In Michigan, the Orangetheory Fitness South Lyon studio opened on December 14, 2024. The studio is operated by first-time franchisees Chad and Holly Layton, with Holly also serving as a coach. Their enthusiasm to share the benefits of Orangetheory’s heart rate-based workouts signifies the brand’s focus on community and personal connection.

Innovative Fitness Programs

Orangetheory Fitness boasts nearly 1,500 studios across 24 countries, facilitated through a dedicated network of franchise partnerships. Each new location continues to offer the brand's signature one-hour workouts, like the Orange 60, Tread 50, and Strength 50 classes. These programs combine heart rate-based interval training, personalized coaching, and cutting-edge technology, ensuring that individuals of all fitness levels find the means to meet their specific health goals.

This diverse offering emphasizes endurance, strength, and overall wellness in a supportive environment, promoting a culture of fitness that encourages growth and perseverance.

Looking Ahead to 2025

As Orangetheory Fitness looks toward 2025, the company remains steadfast in its mission to empower members, coaches, and franchise partners. Plans for continued expansion and innovation are underway, aiming to establish an even stronger presence in the fitness world.

Frequently Asked Questions

What is Orangetheory Fitness?

Orangetheory Fitness is a group fitness program that combines elements of strength and cardio training, designed to energize members and help them lead healthier lives.

How many studios does Orangetheory have globally?

Orangetheory operates nearly 1,500 studios across 24 countries, providing a wide range of fitness options for members.

What types of classes are offered at Orangetheory studios?

Orangetheory offers various classes, including the Orange 60, Tread 50, and Strength 50, focusing on heart rate-based training and personal coaching.

Where are the new Orangetheory studios opening?

The new studios are opening in key markets globally, including locations in Kuwait, Bahrain, and Michigan.

How does Orangetheory support its members?

Orangetheory is committed to helping members achieve their fitness goals through personalized coaching, community support, and innovative workout programs.

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