Optimizely Partners with Google Cloud to Revolutionize Marketing

Optimizely Collaborates with Google Cloud for Enhanced Marketing

The digital experience leader continues to make the lives of marketers better ahead of its largest Opticon event of the year.

Optimizely, recognized as a frontrunner in the digital experience platform (DXP) arena, is excited to announce a significant step in its long-standing collaboration with Google Cloud. This partnership includes the launch of Optimizely One, hailed as the industry's first marketing operating system that now incorporates Google’s advanced Gemini models. As a result, customers will benefit from direct access to these cutting-edge models via Opal, the AI assistant integrated into Optimizely One.

Revolutionizing Marketing Processes

With the integration of Google's Gemini models, marketing teams can expect a best-in-class AI solution that includes a sophisticated large language model (LLM). This state-of-the-art assistant, powered by retrieval-augmented generation (RAG), is designed to enhance productivity by facilitating high-quality output and streamlining workflows throughout the content lifecycle.

"As organizations increasingly seek trustworthy AI solutions, products that have a proven innovation track record are in high demand," stated Aniel Sud, CTO at Optimizely. By merging their DXP with Google's advanced models, Optimizely not only boosts performance but also enables its users to adopt AI technologies with confidence, significantly enhancing their efficiency in creating content quickly and effectively.

Optimizely's Comprehensive Solutions

This milestone comes on the heels of an earlier announcement where Optimizely revealed that its acclaimed Content Marketing Platform (CMP) is now accessible on Google Cloud Marketplace. This move is designed to simplify the purchasing and deployment for customers. Equipped with AI capabilities, Optimizely CMP helps marketing teams collaborate effectively to plan, produce, publish, and manage content all in one integrated workspace.

Expanding AI Infrastructure

James Lee, General Manager of Startups and AI Business at Google, expressed enthusiasm about the collaboration: "We are eager to work closely with Optimizely in broadening the reach of Gemini models within their DXP given the increasing need for secure, global infrastructure that our customers rely on." Incorporating Gemini Models empowers marketers with advanced AI technologies that elevate content quality and optimize workflows.

In addition, Optimizely has recently acquired NetSpring, a leading provider of data-warehouse native analytics solutions. This strategic acquisition allows Optimizely Experimentation users to leverage seamless connections to Google Cloud's BigQuery, enabling them to merge testing data with various datasets housed in BigQuery. This capability enhances speed and efficiency while safeguarding customer data privacy.

A Glance at Optimizely's Vision

Optimizely is dedicated to providing tools that significantly improve the efficiency and effectiveness of marketing efforts. Their mission revolves around making the lives of marketers easier with Optimizely One, which represent the future of marketing infrastructures. The platform unites various solutions across content management, marketing, experimentation, commerce, and personalization, thereby facilitating an accelerated marketing lifecycle through AI advancements.

Industry Impact

Optimizely proudly serves renowned brands such as H&M, Salesforce, Zoom, and Toyota, helping them generate outstanding content, conduct experiments with confidence and deliver high-quality experiences. As they continue their innovation journey, Optimizely is poised to empower more organizations and marketers to harness cutting-edge technology in their efforts.

Frequently Asked Questions

What is the significance of Optimizely's partnership with Google Cloud?

This partnership allows Optimizely to integrate Google’s Gemini models within its platform, enhancing marketing workflows and AI functionalities.

How does Optimizely One enhance marketing efforts?

Optimizely One unifies content management, marketing, experimentation, and more, providing an efficient workspace for marketing teams to operate effectively.

What are Gemini models?

Gemini models are advanced AI solutions developed by Google that enhance content quality and streamline marketing workflows.

What recent acquisition did Optimizely make?

Optimizely recently acquired NetSpring, enhancing its analytics capabilities and offering seamless integration with Google Cloud capabilities.

How does Optimizely support global brands?

By providing advanced digital experience tools, Optimizely enables global brands to create, experiment, and deliver compelling marketing content efficiently.

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