Op2mise and Fremantle Forge Partnership in TV Scheduling Tech
Op2mise Partners with Fremantle for Enhanced TV Scheduling
Op2mise TV has been strategically selected by Fremantle to elevate the scheduling capabilities of their FAST (Free Ad-Supported Streaming TV) channels. This collaboration aims to optimize operations and enhance revenue across Fremantle's rapidly expanding Global Channels business.
AI-Driven Solutions Transforming Media Scheduling
Op2mise's TV Scheduling platform is recognized as a leading, AI-driven tool that empowers studios and channel operators to maximize ad revenue while significantly reducing operational costs through automated TV schedule creation. The platform efficiently manages ad inventory and rights utilization, enabling the production of high-quality schedules in mere minutes.
Fremantle's Global Expansion
Fremantle's Global Channels division is recognized as one of the most expansive entities within the media industry, boasting the operation of 24 channels. Recently, the company expanded its global reach through a significant partnership with Pluto TV, resulting in the distribution of 25 FAST channels across 13 countries. Each channel is meticulously curated for its specific market to ensure optimal viewer engagement.
New Channel Launches
This year also marked the launch of RIG TV on Roku in the U.S., featuring a lineup of classic shows from Fremantle's Original Productions such as Black Gold, Monster House, and Wild Justice. Additionally, the much-loved Monster Garage is anticipated to be added to the lineup, further enhancing viewer choice.
Within its Global Channels unit, Fremantle continues to forge strategic partnerships with key global players, spotlighting its impressive portfolio of intellectual properties. Notable FAST channels featuring content related to Jamie Oliver, Baywatch, and BUZZR illustrate Fremantle's dedication to delivering high-quality and diverse programming.
Comments from Leadership
Elaine De Santiago, Vice President of Channel Operations at Fremantle, expressed enthusiasm about the partnership: "Op2mise will continue to help us streamline and scale our operations. The system's capability to consistently generate high-quality schedules and automate processes while integrating performance data to maximize our content and rights offers an exciting opportunity for us."
Ian Whitfield, CEO of Op2mise, added, "We are thrilled to collaborate with a renowned brand such as Fremantle. We are eager to contribute our extensive experience alongside our industry-leading software to this partnership." This synergy marks a pivotal moment for Op2mise, as it scales its advanced scheduling technologies to improve viewer satisfaction and operational efficiency.
About Fremantle
Fremantle stands as a prominent global creator, producer, and distributor of some of the most successful content across various genres, including Entertainment, Drama & Film, and Documentaries. With a focus on amplifying local stories globally, Fremantle operates in 27 territories, producing premium, multi-genre intellectual properties.
The company is home to iconic entertainment formats and award-winning films. With shows like Got Talent and Neighbours, Fremantle remains dedicated to delivering standout content that captivates audiences worldwide.
Fremantle's Digital Impact
Moreover, Fremantle excels in digital and branded entertainment, attracting more than 495 million fans and garnering over 300 billion views for its content across all platforms. This digital prowess enhances Fremantle's prominence in the entertainment landscape.
As a member of RTL Group, a leading entity in broadcasting, streaming, and content, Fremantle benefits from a robust network that further bolsters its industry position.
About Op2mise
Op2mise is the pioneer of AI-driven media scheduling solutions. The platform is designed to enhance TV scheduling, automate processes, and improve media planning, emphasizing increased efficiency, effectiveness, and scalability while reducing costs and elevating customer satisfaction.
In conclusion, the partnership between Op2mise and Fremantle is set to redefine industry standards in TV scheduling, combining advanced technology with creative content delivery, which will undoubtedly benefit viewers and stakeholders alike.
Frequently Asked Questions
What is the purpose of the partnership between Op2mise and Fremantle?
The partnership aims to enhance Fremantle's scheduling capabilities for their FAST channels, optimizing operations and increasing revenue.
How does Op2mise's scheduling tool work?
Op2mise's tool uses AI technology to automate the creation of TV schedules, maximizing ad revenue and rights utilization in a matter of minutes.
What recent expansions has Fremantle announced?
Fremantle has expanded its global reach through a deal with Pluto TV, distributing 25 FAST channels across 13 countries, tailored for individual markets.
What types of shows are featured in Fremantle's channel lineup?
Fremantle's channels feature a variety of shows, including classics from their Original Productions like Black Gold, Monster House, and newly launched channels.
Who are the key individuals involved in this partnership?
Elaine De Santiago, Vice President of Channel Operations at Fremantle, and Ian Whitfield, CEO of Op2mise, are the prominent figures discussing the partnership.
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