OnTrac Launches Ground Essentials for Cost-effective Shipping

OnTrac Launches Ground Essentials Service
OnTrac has announced the upcoming introduction of its new delivery service, OnTrac Ground Essentials, aimed at enhancing the shipment of non-urgent parcels for brands and third-party logistics (3PLs). While the official rollout is scheduled for early 2026, customers are being invited to participate in pilot programs later this year.
Addressing Economic Changes in Shipping
The announcement comes at a time when the parcel shipping landscape is evolving due to rising import and transportation costs. According to OnTrac's recent findings, logistics and shipping costs have been increasing, prompting shippers to seek more affordable and reliable service alternatives. The new service is designed precisely for this purpose, ensuring merchants can benefit from effective cost savings and reasonable transit times.
Distinct Advantages of OnTrac Ground Essentials
OnTrac Ground Essentials aims to provide a unique deferred option for shippers, enabling them to save as much as 30% compared to national economy services. This offering is particularly beneficial during economic fluctuations, where traditional carriers have raised prices and implemented additional surcharges. By minimizing these extra costs, OnTrac is positioning itself as a viable alternative.
Key Features of OnTrac Ground Essentials
The service encompasses several key features tailored to benefit shippers:
- Deferred service value: Primarily for non-urgent shipments, transit times for this service may range from one to two days longer than standard options. It includes essential features like visual proof of delivery and standard tracking.
- Cost-ef?ciency: Offering rates that are significantly lower than those of traditional providers, allowing shippers to manage their budget more effectively.
- Versatile shipping options: OnTrac Ground Essentials caters to parcels weighing anywhere from under one pound to 150 pounds, depending on contract eligibility.
- Reduced surcharges: The service eliminates residential surcharges, which can be a burden for many shippers.
- Extensive coverage: The OnTrac network provides delivery to over 75% of U.S. shoppers, ensuring wide-reaching capabilities across various metropolitan areas.
Insights from the Market
OnTrac's discovery extends to consumer expectations during different buying situations. The study conducted indicated that when purchasing lower-cost items, customers were less inclined to prioritize speed, significantly if the goods did not require urgent delivery. Ground Essentials caters to this need, allowing retailers to lower their expenses on less urgent orders while still keeping expedited options available for those who need quick delivery.
Piloting the Ground Essentials Service
During the upcoming season, selected customers will have the opportunity to trial the new OnTrac Ground Essentials capabilities before the full launch. The current enrollment for the early access program begins soon, offering interested parties a chance to be part of the innovative service and gain firsthand experience.
About OnTrac
OnTrac stands out as a trusted parcel carrier specifically designed to streamline last-mile ecommerce deliveries. This service helps retailers gain a competitive edge in their logistics by providing quicker transit times, cost-effective solutions, and extensive coverage across the United States. With decades of experience, OnTrac has become a reliable partner for many leading ecommerce brands aiming for efficiency and flexibility in their logistics strategies. For additional insights, potential clients are encouraged to check OnTrac's official website.
Frequently Asked Questions
What is OnTrac Ground Essentials?
OnTrac Ground Essentials is a new deferred delivery service for non-urgent parcels, set to launch in early 2026.
How does Ground Essentials benefit shippers?
The service offers up to 30% savings compared to traditional economy services, with fewer surcharges and broader coverage.
What types of parcels can be sent through Ground Essentials?
Ground Essentials can accommodate parcels weighing between under a pound to 150 pounds, depending on contract terms.
When is the pilot program for Ground Essentials starting?
Customers will begin piloting the service during the peak season prior to the official launch in 2026.
How can retailers sign up for the early access program?
Retailers interested in the early access program can enroll online to reserve their spot and learn more about the service offerings.
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