Ontex Launches Innovative Dreamshield 360º Baby Pants Technology
Ontex Group NV Launches Dreamshield® 360º Baby Pants
Ontex Group NV, a leading developer and producer of personal care products, is excited to announce the launch of its latest innovation in baby care, the Dreamshield® 360º pants. This groundbreaking technology features a unique pee & poo back barrier and an all-around 360 fit, designed to enhance both comfort and protection for babies. Currently, these products are available in select stores in Germany, with plans for a wider rollout as production increases across Ontex facilities.
Consumer Insights Fueling Product Development
The Dreamshield® 360º baby pants have surpassed competitors in independent consumer panel tests, receiving high praise for their absorption capacity, leak prevention, and overall comfort. Extensive consumer research revealed that 65% of parents consider absorption capacity one of the most critical factors in choosing baby products. Additionally, 55% emphasized the importance of maintaining dry skin, while 62% rated comfort as an essential feature. Dreamshield® 360º emerged as a prominent choice, excelling in every evaluated category.
Triple Leakage Barriers and More
The new line of baby pants incorporates triple leakage barriers along with Ontex’s patented SeconDRY® technology, ensuring an all-around fit that promotes dryness and comfort for active babies.
Growing Demand for Baby Pants Solutions
Ontex has witnessed significant growth in baby pants sales, a trend that continues to flourish throughout the current year. The introduction of the Dreamshield® 360º technology marks a strategic move into the rapidly evolving market for baby pants, which is gaining traction as consumers increasingly favor these products over traditional diapers. Retailers throughout Europe are responding to this shift, aligning their inventories with consumer preferences as highlighted by successful German consumer panels.
Comments from Ontex Leadership
Laurent Nielly, President of Ontex Europe, shared insight into changing consumer perceptions, stating: "Consumers no longer view baby pants merely as a training tool but recognize them as effective products that simplify daily routines for parents and caregivers alike. The Dreamshield 360° innovation enables our retail partners to meet the demands of the next generation of consumers, looking for baby pants that deliver superior protection and comfort at all times."
About Ontex Group NV
Ontex is a prominent international company dedicated to the development and production of personal care products, encompassing baby care, feminine hygiene, and adult incontinence solutions. With a presence in around 100 countries, Ontex caters to diverse markets through reputable retailers and healthcare providers. The organization employs approximately 7,200 professionals across 17 countries, with its headquarters located in Aalst, Belgium. Ontex is officially listed on Euronext Brussels, demonstrating its commitment to innovation and quality in personal care.
Contact Information
For inquiries regarding investor relations, please contact:
- Geoffroy Raskin - +32 53 33 37 30 - investor.relations@ontexglobal.com
- Catherine Weyne - +32 53 33 36 22 - corporate.communications@ontexglobal.com
Frequently Asked Questions
What is Dreamshield® 360º technology?
Dreamshield® 360º technology is an innovative design in baby pants that features a unique barrier and a 360 fit for enhanced comfort and protection.
Where are Dreamshield® 360º baby pants currently available?
These new baby pants are initially available in Germany, with plans for expansion to additional markets as production capabilities increase.
How do consumers perceive Dreamshield® 360º baby pants?
Consumer feedback has been overwhelmingly positive, particularly in terms of absorption, leak prevention, and overall comfort compared to competitor products.
What technology supports these baby pants?
Dreamshield® 360º pants utilize triple leakage barriers and Ontex’s patented SeconDRY® technology to ensure optimal dryness and comfort.
What growth trends are Ontex observing in the baby pants market?
The company has reported strong growth in baby pants sales, highlighting a shift in consumer preference from traditional diapers to baby pants in both Europe and North America.
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