OnPoint Community Credit Union Strengthens Leadership with New Appointments
OnPoint Community Credit Union Expands Leadership Team
OnPoint Community Credit Union is thrilled to announce new appointments in its leadership team, promoting Dayne Sorensen and Michelle Loftsgard to the roles of Assistant Vice President/Area Managers. These appointments signify a strategic move to enhance operations in rapidly expanding markets.
Promotions to Enhance Operations
Dayne Sorensen, formerly the manager of OnPoint's Coburg Road branch, will now lead the Mid-Willamette Valley region. Michelle Loftsgard, previously managing the Bend South branch, has been appointed to oversee Central Oregon. This strategic realignment is designed to improve sales and service quality in critical areas.
Meet Dayne Sorensen
Dayne Sorensen has taken on the vital responsibility of leading OnPoint's five branches in the Mid-Willamette area, which include locations such as Springfield and Albany. Sorensen joined OnPoint seven years ago, leveraging his previous experience at Idaho Central Credit Union to bring a wealth of knowledge and expertise to his new position.
A Vision for Growth
Under Sorensen's leadership, OnPoint aims to strengthen community ties and elevate service standards. Sorensen expressed excitement about his new role, stating, "I'm honored to take on this leadership role within OnPoint. The Mid-Willamette area is thriving, and I look forward to working with our talented team to strengthen our community relationships and ensure our members receive the highest level of service." His academic credentials include a bachelor's degree in international and economics studies and a Master of Leadership.
Meet Michelle Loftsgard
OnPoint is equally proud to welcome Michelle Loftsgard as the Area Manager for Central Oregon. In her new role, she will manage operations for OnPoint's branches in the Bend/Redmond area. With a career that began in 2010 at OnPoint, Loftsgard has built a notable track record, previously serving as the regional sales manager for a competing credit union.
Dedication to Community and Growth
Loftsgard's commitment to Central Oregon is evident as she acknowledges the importance of her role. She mentioned, "Central Oregon is not just where I work; it's where I call home. I am excited for the opportunity to take on this new role and help OnPoint continue to grow its services and impact in this vibrant region." Her engagement in local charities reflects her commitment to community service, reinforcing OnPoint's philosophy of community focus.
Strategic Benefits of Leadership Appointments
The recent promotions aim to further align OnPoint's resources with its growing market presence. By having leaders like Sorensen and Loftsgard steer operations in their respective regions, the credit union is set to create more region-specific initiatives, enhancing member services.
Tory McVay, OnPoint's SVP/Chief Retail Officer, commended the appointments, emphasizing the importance of strong leadership in cultivating member relationships. "Our employees are key to strengthening our member and community relationships, especially in these regions," he remarked.
About OnPoint Community Credit Union
Founded in 1932, OnPoint Community Credit Union has built a reputation as the largest credit union in its area, serving more than 576,000 members and managing assets of approximately $9.4 billion. The credit union's core mission remains focused on fostering community relationships and providing innovative financial solutions. The membership options have broadened, inviting individuals from 28 counties and their families to partake in its services.
Frequently Asked Questions
What are the new roles of Dayne Sorensen and Michelle Loftsgard?
Dayne Sorensen is now the Area Manager for the Mid-Willamette Valley, while Michelle Loftsgard leads the Central Oregon region.
What is the significance of their promotions?
The promotions aim to enhance operations and community relations in OnPoint's growing markets, ensuring better member services.
How long has Dayne Sorensen been with OnPoint?
Dayne Sorensen has been with OnPoint for seven years, previously serving as the manager of the Coburg Road branch.
What community initiatives is Michelle Loftsgard involved in?
Michelle Loftsgard actively participates in local charities like The Greater Bend Rotary Club and other community services.
What is OnPoint Community Credit Union's mission?
OnPoint aims to strengthen its community ties and provide excellent financial services, focusing on member relationships and community engagement.
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