Olympus Strengthens Medical Presence in Chile with Acquisition
Olympus Expands Its Operations in Chile
Olympus has taken a significant step by establishing a more direct role in the Chilean medical technology market. With the recent acquisition of a distribution entity from Sur Medical SpA, Olympus aims to sell and distribute its advanced medical technologies directly in the region, improving its reach in South America.
Impact of the Acquisition
This strategic acquisition helps Olympus create a direct presence in Chile through its newly formed subsidiary, Olympus Corporation Chile. This move is expected to streamline the distribution of Olympus products and enhance access for healthcare providers and their patients in the growing Chilean healthcare market.
Establishing a Stronger Market Position
For over ten years, Surmedical has been a critical partner for Olympus, successfully distributing its products and establishing the brand as a leader in the gastrointestinal equipment sector within Chile. By acquiring Surmedical's distribution rights, Olympus takes control over its full portfolio, aiming to improve operational efficiency and customer service.
Goals for Future Engagement
With this acquisition, Olympus intends to accelerate the introduction of innovative medical technologies while reinforcing its reputation as a reliable partner in Chile's healthcare sector. Jose Gaston, President of Olympus Latin America, emphasized the strong foundation this acquisition provides for Olympus's operations in the country.
Welcoming the Chilean Team
The acquisition also enables Olympus to retain the talented sales, marketing, and service teams from Surmedical, essential for maintaining continuity and enhancing existing customer relationships. Jose Gaston expressed excitement about the prospect of supporting healthcare providers even more effectively.
Insights from Surmedical's Founder
Patricio Fuenzalida, the founder of Surmedical, expressed enthusiasm about the future collaboration with Olympus. He highlighted the commitment of both teams to ensure a seamless transition and operational integration while upholding excellent service for customers and their patients.
About Olympus
Olympus is dedicated to enhancing lives through innovative medical technologies, focusing on early detection, diagnosis, and minimally invasive treatments. With over 100 years of expertise, the company's mission is to provide solutions that improve patient outcomes and elevate the standard of care worldwide. For further information about Olympus, visit their website and connect with them on LinkedIn.
Frequently Asked Questions
What is Olympus's recent acquisition about?
Olympus has acquired a distribution entity from Sur Medical SpA, which has been distributing its products in Chile since 2013.
How will this acquisition benefit healthcare providers?
The acquisition will streamline the distribution of Olympus products, ensuring better access and support for healthcare providers and their patients.
What is the strategic goal behind the acquisition?
The aim is to enhance Olympus's market presence in Chile, improve operational efficiency, and accelerate the introduction of innovative medical technologies.
Who will manage the new entity in Chile?
The new subsidiary, Olympus Corporation Chile, will manage operations and distribution under this acquisition.
How does Olympus plan to integrate Surmedical's team?
Olympus welcomes Surmedical's sales, marketing, and service teams to ensure a smooth transition and maintain service excellence for customers.
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