Ocean Conservancy and GOAL Unite for Sustainable Cup Initiative
Ocean Conservancy and GOAL Unite for Sustainable Cup Initiative
In an exciting new partnership, Ocean Conservancy and GOAL have announced the launch of the "Protect Where We Play Tour." This groundbreaking initiative aims to significantly reduce the plastic waste generated at major concerts and sporting events. By implementing a reusable cup program across various venues, they hope to reach one million fans while preventing one million single-use cups from ending up in landfills.
Tour Overview and Goals
The Protect Where We Play Tour is designed to inspire action among fans while fostering sustainable practices within the sports and entertainment industries. Kristen Fulmer, Executive Director of GOAL, expressed her enthusiasm for this partnership, emphasizing the collaboration’s potential to drive positive change. "These types of win-win partnerships enable the positive change that our sports and entertainment industry really needs," she said.
The tour will kick off at Allegiant Stadium and will involve several exciting acts, including Coldplay and Billie Eilish. Other prominent venues that will host this reusable initiative include arenas in Savannah and New York. With the support of Bold Reuse, the program will ensure efficient management of reusable cup operations.
Environmental Impact of the Initiative
By choosing to adopt reusable cups, venues participating in this initiative are making a significant commitment to environmental sustainability. It is estimated that the concert goers will save up to 1,000,000 single-use cups from adding to the plastic waste stream, which is critical in the ongoing fight against ocean pollution. This innovative approach not only caters to the needs of fans but also promotes a healthier planet.
Jenna DiPaolo, Chief Brand and Communications Officer of Ocean Conservancy, stated, "With 50% of our oxygen coming from the ocean, the future of our favorite events depends on a healthy, plastic-free ocean. By tapping into the joy of being fans, we can inspire positive action globally to protect our planet for future generations." Her words resonate with many who share the Collective aim of maintaining ocean health.
Engaging the Community and Future Plans
Beyond just this tour, Ocean Conservancy has launched the Protect Where We Play initiative to engage sports and entertainment fans actively in ocean conservation. Leverage the influence of athletes and celebrities, the program aims to mobilize millions of fans to support the cause. Team Ocean Captains, including notable sports figures, will play a crucial role in raising awareness and encouraging participation.
This initiative marks Ocean Conservancy's continued commitment to combating ocean pollution, building on decades of successful activism, including the well-known International Coastal Cleanup program. Historically, this program has mobilized volunteers to clear millions of pounds of trash from coastlines.
Join the Movement
The Protect Where We Play initiative is set to redefine fan engagement and sustainability in the sports and entertainment sectors. As they roll out reusable cup programs, the public is invited to play a part by participating in the listed events and advocating for sustainable practices in their communities.
Frequently Asked Questions
What is the Protect Where We Play Tour?
The Protect Where We Play Tour is a partnership initiative by Ocean Conservancy and GOAL aimed at reducing plastic waste at various concerts and sporting events through a reusable cup program.
Which venues are participating in the tour?
The tour begins at Allegiant Stadium and will include venues such as Enmarket Arena and UBS Arena, featuring artists like Coldplay and Billie Eilish.
How does this initiative impact ocean conservation?
By preventing the use of one million single-use cups, the initiative significantly reduces plastic waste, helping protect ocean health and promote sustainability.
Who are the Team Ocean Captains?
Team Ocean Captains includes sports figures such as WNBA's Napheesa Collier, NFL's Kelvin Beachum, and Paralympian Ezra Frech, who will advocate for ocean conservation.
How can I get involved?
Fans can participate by attending the events, supporting the reusable cup initiative, and advocating for sustainability in their communities.
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