Obramax Teams Up with RELEX Solutions for Supply Chain Growth

Obramax Enhances Supply Chain Efficiency

Obramax, a prominent building materials wholesaler, has recently announced a strategic expansion of their partnership with RELEX Solutions, a leader in unified supply chain and retail planning solutions. This collaboration aims to enhance Obramax's new distribution center and streamline operations, ultimately improving service delivery to customers in Brazil.

About the Partnership with RELEX Solutions

Since September 2023, RELEX has been supporting Obramax in managing six of their stores. Now, this support is set to extend to a newly established distribution center. This partnership is crucial for Obramax, a member of the renowned Adeo group, which is recognized as the world's third-largest building materials retailer and the foremost in Europe and Brazil.

Advanced Capabilities in Supply Chain Management

The new distribution center will benefit from advanced replenishment capabilities provided by RELEX. These enhancements include innovative forecasting techniques and robust supply chain optimization tools that can predict demand accurately and manage replenishment processes effectively. Consequently, products will be available precisely where and when they are needed, minimizing delays and improving customer satisfaction.

Implementing a Digital Twin Model

One notable feature of this expansion is the integration of a Digital Twin model. This technology will enable Obramax to manage the entire supply chain efficiently, from the distribution center to the stores. By utilizing this model, Obramax anticipates improved overall efficiency and a significant reduction in manual planning efforts, which can often be time-consuming and prone to error.

Future Plans for the Distribution Center

As part of their strategic shift, starting in 2025, Obramax will implement a new logistics model wherein products are initially delivered to the distribution center before being sent to stores. This system will leverage RELEX's advanced tools to maintain timely distribution based on demand fluctuations and other pertinent factors.

Benefits of the Integrated Approach

This integrated inventory management system will optimize stock levels, reducing instances of stock-outs and enhancing overall operational efficiency. With RELEX as a partner, Obramax is poised to improve inventory management across both stores and the distribution center.

Growth and Development Statement

Henrique Ruas Vieira de Paiva, the Supply Chain Director at Obramax, expressed excitement about the partnership's benefits, stating, "RELEX has been instrumental in our journey so far, and we anticipate that expanding our use of their capabilities will undoubtedly accelerate our growth." His enthusiasm reflects a strong belief in RELEX's ability to align seamlessly with Obramax's strategic initiatives.

Carlos Victoria, Senior Vice President for the Americas at RELEX Solutions, shared a similar sentiment, noting, "Their trust in our platform's capabilities and the positive impact we’ve already seen underscores the value of our solutions in driving operational excellence and growth for our customers." This mutual appreciation highlights the effective collaboration that can result from such partnerships.

Implementation Timeline and Expectations

The planned implementation of the new supply chain system at the distribution center is scheduled to commence in 2024, with completion anticipated by early 2025. This timeline aligns with Obramax's commitment to enhancing their services and operational capabilities in Brazil.

About Obramax

Obramax, founded under the Adeo Group umbrella, has been operating in Brazil since 2018. As the nation's first building materials wholesaler available to the public, the company has rapidly grown to establish six physical stores and offer over 16,000 products. Moreover, Obramax has expanded beyond Brazil, with a presence in several European countries, including France and Italy, under various brand names.

About RELEX Solutions

RELEX Solutions specializes in providing comprehensive supply chain and retail planning strategies that enhance demand forecasting, merchandising, and production planning across the value chain. Their solutions have proven effective for multiple retailers and consumer goods companies, leading to improved product availability and increased sales.

Frequently Asked Questions

What is the main goal of Obramax’s partnership with RELEX?

The main goal is to enhance supply chain efficiency and improve service delivery through advanced planning solutions.

When will the new distribution center be operational?

The new distribution center's operations are planned to begin in 2025, following necessary setup and logistics adjustments.

What technology will RELEX provide for the distribution center?

RELEX will provide advanced supply chain optimization tools, including forecasting and a Digital Twin model for effective inventory management.

How is Obramax expanding its presence?

Obramax plans to grow its physical stores and product offerings while enhancing operational capabilities through strategic partnerships.

What industries does RELEX serve?

RELEX primarily serves the retail and consumer goods sectors, offering solutions to improve efficiency and profitability across various distribution channels.

About The Author

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