Nth Degree's Partnership with Shamrock Fuels Event Growth Strategy
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Nth Degree Partners with Shamrock Capital for Growth
Strategic Investment from Shamrock to Bolster Nth Degree's Services
Nth Degree, a prominent event management and experiential marketing company, has recently revealed a strategic partnership with Shamrock Capital, a notable investment firm headquartered in Los Angeles. This collaboration aims to significantly strengthen Nth Degree's foothold in the flourishing live events sector, seeking to pave the way for new business ventures within the industry.
About Nth Degree's Services
With over 45 years of experience, Nth Degree has established itself at the forefront of event management, specializing in trade show exhibits, experiential installations, and retail environments. The company provides tailored event strategies through its Nth Degree Events division and integrated event services for major trade shows and corporate gatherings through its subsidiary, Fern Exposition Services. Thanks to the investment from Shamrock, Nth Degree is poised to diversify and enhance its service offerings across various industries, including technology, healthcare, automotive, and sports.
Executive Insights on the Collaboration
John Hense, the CEO of Nth Degree, expressed enthusiasm about the partnership, noting, "We believe Nth Degree's comprehensive suite of solutions position us for substantial growth in the multi-billion dollar market for in-person events. Joining forces with Shamrock enables our team to build on our existing momentum, scale our operations, and continue pushing the industry's boundaries." His insights reflect a strong commitment to enhancing customer-centric services.
Shamrock's Vision and Commitment
Andy Howard, a partner at Shamrock, also shared his excitement regarding the alliance. "As long-time investors in the live events space, we are thrilled to welcome Nth Degree to the Shamrock family. Nth Degree has consistently delivered best-in-class event management solutions, and our investment will further amplify their impressive platform," he stated. This perspective highlights Shamrock's dedication to supporting innovative companies in the space.
Continuity and Leadership
Nth Degree will maintain its current leadership team and operational structure, ensuring smooth continuity for its clients while upholding the exceptional service standards that have been the hallmark of the company. This approach is crucial for building long-lasting relationships with clients and partners alike.
Advisors for the Transaction
Notably, Willkie Farr & Gallagher LLP acted as legal advisor, while Stephens Inc. served as the financial advisor for Shamrock Capital during this transaction. On the other hand, DLA Piper provided legal counsel and J.P. Morgan offered exclusive financial advice to Nth Degree.
About Shamrock Capital
Shamrock Capital manages approximately $6.6 billion in assets. Founded in 1978 as a family investment company for the late Roy E. Disney, Shamrock has transformed into a well-established firm focusing on private equity investments in sectors including media, entertainment, and communications. Their approach involves partnering with strong management teams to enhance value through collaborative efforts.
About Nth Degree
Nth Degree is among the top U.S. trade show and event management firms, dedicated to crafting impactful experiences that elevate brands. Operating from its headquarters and multiple satellite offices worldwide, Nth Degree successfully manages over 13,000 event projects annually, demonstrating its expansive reach and operational depth.
Frequently Asked Questions
What is the purpose of the partnership between Nth Degree and Shamrock Capital?
The partnership aims to enhance Nth Degree's capabilities in the rapidly growing live events sector by leveraging Shamrock's investment expertise.
How long has Nth Degree been in business?
Nth Degree has built a distinguished business over 45 years, specializing in event management and experiential marketing.
What industries will benefit from the investment?
The investment is expected to enhance Nth Degree's services across several industries, including technology, healthcare, automotive, and sports.
Who are the advisors for this transaction?
Shamrock Capital was advised by Willkie Farr & Gallagher LLP and Stephens Inc., while Nth Degree was advised by DLA Piper and J.P. Morgan.
What is Shamrock Capital's investment focus?
Shamrock Capital focuses on media, entertainment, communications, and related sectors, employing a collaborative investment approach to foster growth.
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