NOVUS Welcomes Alison LaRocque as VP for Integrated Strategy

NOVUS Media Strengthens Team with New VP of Integrated Strategy

NOVUS, a prominent independent media planning and buying agency, is excited to announce the appointment of Alison LaRocque as its new Vice President and Director of Integrated Client Strategy. LaRocque joins NOVUS with a wealth of experience, having previously led brand media initiatives at Upwork where she managed a substantial budget and cultivated collaborations to deliver impactful campaigns.

Alison LaRocque’s Impressive Background

With over 15 years in the media industry, LaRocque's expertise encompasses both agency and client-side experiences. Her previous roles at esteemed agencies such as Starcom, Initiative, and Mindshare have profoundly shaped her understanding of media strategies. This diverse background allows her to bring a dual perspective to NOVUS, enhancing the agency's capabilities to meet client needs effectively.

Experience at Leading Agencies

During her time at agencies like Zenith, LaRocque honed her skills working on major brands like Verizon Wireless. Her strategic influence has propelled numerous successful campaigns, and her innovative approaches have left a lasting mark. Notably, she led initiatives designed to inspire teams and drive success.

Bridging Client Perspectives

A unique asset LaRocque brings to NOVUS is her extensive client-side experience. At Indeed, she was part of the global media team, managing media plans across multiple channels in North America. Her role at CB2 allowed her to focus on digital marketing and shaping paid social strategies, demonstrating her adaptability across different marketing landscapes.

Rob Davis’ Perspective on LaRocque

Rob Davis, President and CMO at NOVUS, expressed his enthusiasm about LaRocque’s addition to the team, stating, "Alison made her mark by leading strategies for various brands and has successfully driven cultural initiatives that inspire design and creativity within teams. Her background makes her a valuable part of our future strategies." This sentiment highlights the agency's direction towards innovation and excellence in media strategies.

LaRocque’s Vision for NOVUS

In embracing her new role, LaRocque expressed her excitement about contributing to the agency’s growth and future direction. She remarked, "I'm thrilled to shape the future of NOVUS. The agency's innovative approach to media planning through a geographic lens represents a refreshing method in an evolving industry. I look forward to helping us tackle the challenges ahead and win against larger competitors."

About NOVUS Media

NOVUS Media LLC is transforming traditional media planning with a focus on geography-based strategies, enabling clients to achieve hyperlocal marketing goals. By leveraging advanced geospatial analytics and marketing science, the agency not only plans but also buys media that resonates. This commitment to innovative solutions allows NOVUS to excel in delivering tailored strategies across diverse media platforms, ensuring superior results for clients.

Frequently Asked Questions

Who is Alison LaRocque?

Alison LaRocque is the newly appointed Vice President and Director of Integrated Client Strategy at NOVUS, bringing vast experience from both agency and client backgrounds.

What experience does LaRocque bring to NOVUS?

With over 15 years in the industry, LaRocque has worked at top agencies and brands, specializing in media strategy and integrated marketing solutions.

What are LaRocque’s responsibilities at NOVUS?

She will oversee key media accounts and contribute to the agency’s strategic growth and evolution in the media landscape.

How does NOVUS approach media planning?

NOVUS focuses on integrating media strategies through a geographical lens, tailoring approaches to meet the specific needs of local markets.

What is NOVUS's mission?

NOVUS aims to deliver superior business results by utilizing advanced marketing science and geospatial analytics for their media planning and buying services.

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