North Media Group Surpasses Expectations with Q2 2025 Profit

North Media Group Reports Impressive Q2 2025 Results
North Media Group has made headlines with its latest financial performance, revealing a significant operating profit that exceeded market expectations for the second quarter of 2025. The company, led by CEO Lasse Ingemann Brodt, underscores the positive developments as key to its growth trajectory.
Key Factors Behind the Strong Performance
North Media Group's improved financial results can be largely attributed to a strategic shift in its business model, particularly for its Swedish distribution arm, SDR. This transition has focused on automating the packing of printed materials while also transitioning local sales from former franchise partners to internal operations. As a result, the company has successfully mitigated previous weaknesses and reduced their EBITDA loss in Bekey.
Financial Highlights of Q2 2025
In the second quarter, the company reported substantial figures in various financial metrics. The revenue reached DKK 342.3 million, closely mirroring the previous year's performance of DKK 343.1 million. However, the contrast emerges in the EBITDA figure, which fell to DKK 48.4 million from DKK 60.6 million in the same quarter last year, influenced by increased capacity costs and an essential transition in their business operations.
Evaluation of Business Areas
North Media’s Last Mile division, which includes FK Distribution and SDR, reported revenue of DKK 300 million, demonstrating resilience despite a slight decline from DKK 302 million the year prior. The positive impact of internal sales transitions outweighed expected declines in volume, leading to an EBIT margin of 11%.
Digital Services Growth
Digital Services, which encompasses BoligPortal, Dayli, and Bekey, showed remarkable resilience, achieving a 2% revenue increase to DKK 42 million. BoligPortal's growth stemmed from robust partnerships and a solid tenant base, and the division attained breakeven in operating profits, a significant turnaround from last year's loss.
Year-to-Date Performance Overview
In the first half of 2025, consolidated revenue decreased 2% to DKK 653 million, primarily due to a decline in Last Mile revenue that overshadowed growth in Digital Services. Despite these challenges, EBITDA stood at DKK 59 million, and EBIT fell to DKK 31 million, leading to a modest EBIT margin of 4.7%. This performance reflects ongoing strategic decisions contributing to North Media's long-term sustainability.
Upgraded Financial Guidance for 2025
In response to recent successes, North Media has upgraded its full-year guidance. The company is now anticipating consolidated revenue between DKK 1,270 million and DKK 1,315 million, with EBITDA projected between DKK 105 million and DKK 130 million, and EBIT expected to range from DKK 50 million to DKK 75 million. This optimistic outlook underscores the company’s commitment to profitability and sustainable growth.
Upcoming Conference Call
The leadership team will present an interim report during a scheduled conference call. Group CEO Lasse Ingemann Brodt along with Group CICO Ask Illum Jessen will discuss these results further. This session will take place on HC Andersen Capital’s platform.
Contact Information
For additional inquiries, please reach out to Lasse Ingemann Brodt, Group CEO, at +45 2024 3292.
North Media specializes in creating and managing platforms that unite businesses with consumers, facilitating transactions across various sectors including rental housing, grocery delivery, and digital access management solutions.
Frequently Asked Questions
What were the main drivers of North Media Group's profit in Q2 2025?
Key drivers included the shift to an automated packing model in SDR and the consolidation of local sales from former franchisees, resulting in reduced losses.
How did digital services perform in the second quarter?
Digital services achieved a 2% revenue increase, primarily due to growth at BoligPortal, which benefitted from enhanced partnerships.
What are North Media's revenue expectations for 2025?
The company expects consolidated revenue to be in the range of DKK 1,270 million to DKK 1,315 million for the year.
What was the EBIT margin for North Media Group in Q2 2025?
The EBIT margin for Q2 2025 was noted at 9.5%, reflecting the operational efficiencies achieved during the quarter.
When will North Media conduct its interim report call?
The interim report call is scheduled for August 22, 2025, on HC Andersen Capital’s platform.
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