Nordstrom NYC Unveils Magical Holiday Experience With John Waters

Nordstrom NYC Transforms for the Holiday Season

This holiday season, the flagship Nordstrom NYC on 57th Street is set to enchant visitors as it rolls out the Wonder All the Way campaign and unveils The Blizz on 57th Street. This unique activation invites holiday shoppers into a whimsical realm brimming with festive cheer and imagination.

An Unforgettable Shopping Experience

The festive takeover at Nordstrom creates an extraordinary shopping destination, immersing customers into a visual extravaganza. The Blizz on 57th Street features larger-than-life inflatable characters brought to life by the iconic filmmaker and entertainer John Waters and the beloved actress Fran Drescher. This collaboration produces an entertaining spectacle that promises to delight families and individuals of all ages.

A Charming Cast of Characters

At the helm of this enchanting display is Mr. Blizz, a charismatic inflatable who warmly welcomes guests at the 57th Street entrance. His special magical powers allow him to transform everyday items into lively characters. Among his delightful companions are Dimmy & Quaser, the burnt-out stars; Rose, Ruby & Violet, the chatty lipsticks; and Connor & Connie, the friendly traffic cones.

A Creative Vision at Play

This imaginative campaign is crafted by a creative team led by Thom Bettridge, editor-in-chief of i-D Magazine. His visionary approach includes contributions from experienced designers and animators such as Matthew Mazzuca, Anthony Ferrara, Desi Santiago, and Gian Gisiger. Under the guidance of Justinian Kfoury from Total Management, this talented group has brought forth a celebration that reflects the heart of the community.

A Chat with Olivia Kim

Olivia Kim, SVP of Creative Merchandising, expressed her excitement about this year’s event, stating, "We are thrilled to unveil The Blizz on 57th Street at Nordstrom NYC this holiday season. Our flagship store strives to be a platform for discovery and we are committed to creating an unforgettable experience filled with the joy of the holidays, embodying the unique spirit of the city."

Exciting Interactive Attractions

The transformation of Nordstrom NYC extends beyond just visual displays. The interior features a range of endearing characters, including Pigeonthia, a mystical pigeon who provides whimsical insights into the future. Visitors can also engage with the Wonder Ring, an interactive machine that dispenses tokens, each corresponding to guest fortunes. A treasure map guide helps shoppers locate all the Blizzy characters, offering extra fun and chances for prizes.

Welcoming Back Saints and Festive Cheer

Additionally, the popular Santa Snow Show returns, starting November 29. Families can enjoy daily performances filled with special characters and opportunities for kids to capture festive 'elf-ies' with Santa himself on the lower level of the store.

Captivating Holiday Display

The Blizz on 57th Street will dazzle visitors at both the Nordstrom NYC Men’s and Women’s stores. This captivating experience will be on display until January 5, 2025, ensuring that everyone can immerse themselves in holiday magic. The warmth and creativity embedded in this festive takeover will surely leave a lasting impression on all patrons.

Meet the Star Characters

Blizz on 57th Street Hero Characters

• Mr. Blizz: The fizzy essence of holiday joy, bringing cheer at the store's entrance.
• Pigeonthia: Voiced by John Waters, this New York pigeon delivers fortunes and connects with visitors.
• Wonder Ring: Voiced by Fran Drescher, this character oversees the magical rings that reveal fortunes.

Additional Speaking Characters

Supporting Characters

• Dimmy and Quasar: Burnt-out stars who offer chilled vibes.
• Rose, Ruby, & Violet: Chatty lipsticks sharing gossip.
• Fritz the Friendly Pretzel: A kind soul who greets guests with compliments.
• Fifi The Foulard: The lost scarf with fleeting memories.
• Drizzle The Anxious Umbrella: A reassuring companion for any weather.
• Carla The Carrot: Eager to debut in her first snowman role.

Frequently Asked Questions

What is The Blizz on 57th Street?

The Blizz on 57th Street is a holiday activation at Nordstrom NYC featuring larger-than-life inflatable characters and interactive attractions.

Who are the featured voices for the characters?

John Waters and Fran Drescher lend their voices to iconic characters in the holiday display.

When can visitors experience The Blizz?

The event runs from now until January 5, 2025, at both Nordstrom Men's and Women's stores.

Is there a special event occurring during this holiday season?

Yes, the Santa Snow Show is back, running from November 29 to December 24, offering daily performances.

What can family visitors expect when they arrive?

Families can look forward to delightful characters, interactive experiences, and festive cheer throughout their visit.

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