NIU Technologies Reports Strong Q2 2025 Performance Growth

NIU Technologies Reports Impressive Financial Results for Q2 2025
NIU Technologies, renowned as a leading provider of smart urban mobility solutions, has reported its unaudited financial results for the second quarter of 2025, marking an impressive advance in its revenue and profitability metrics.
Significant Revenue Growth
For the second quarter of 2025, NIU Technologies achieved revenues of RMB 1,255.7 million. This figure reflects a remarkable increase of 33.5% year-over-year. The growth was primarily driven by a significant rise in e-scooter sales, demonstrating the company's robust market presence.
Gross Margin Performance
NIU's gross margin improved to 20.1% during the quarter, up from 17.0% in the same period last year. This increase signifies the firm's successful strategy to improve product mix and manage operational costs more effectively.
Net Income Recovery
Furthermore, NIU reported a net income of RMB 5.9 million, a notable turnaround from a net loss of RMB 24.9 million in the previous year. This improvement highlights the effectiveness of the company’s strategic decisions and operational efficiencies.
Adjusted net income stands at RMB 13.7 million, contrasting with an adjusted net loss of RMB 19.5 million from the same quarter a year earlier. The adjusted net income margin also improved from a loss margin of 2.1% to a positive margin of 1.1%.
Operational Highlights
NIU Technologies sold a total of 350,090 e-scooters in the quarter, representing a year-over-year increase of 36.7%. Sales in the domestic Chinese market were particularly strong, accounting for 318,719 units sold, a 53.6% increase from the same period last year. However, sales in international markets decreased by 35.5%, with only 31,371 units sold, suggesting challenges in overseas markets.
Expansion of Retail Network
The company continues to expand its footprint in China, with 4,304 franchised stores as of June 30, 2025. This growth supports its strategy to enhance customer accessibility and strengthen brand presence. NIU's innovative product lineup plays a crucial role in its competitive edge, as it introduced smarter and more functional models in the first half of 2025.
Future Outlook
Looking ahead, NIU Technologies anticipates revenues for the third quarter of 2025 to be between RMB 1,433 million and RMB 1,638 million, which corresponds to a year-over-year growth rate of 40% to 60%. This forecast reflects management's confidence in the sustained demand for its products and the overall positive market trend.
Event and Communication
To communicate its latest achievements and future plans, NIU will host an earnings conference call to discuss these financial results and updates on corporate strategies. Engagement with investors and stakeholders remains a priority for NIU as it navigates through a dynamic marketplace.
About NIU Technologies
NIU Technologies is not only a prominent manufacturer of high-performance electric motorcycles and scooters but also continuously innovates in design and technology to meet urban mobility needs. Their diverse product line, which includes models for various urban travel scenarios, reflects their commitment to sustainable practices and customer satisfaction.
Frequently Asked Questions
What are NIU's gross revenue figures for Q2 2025?
NIU reports total revenues of RMB 1,255.7 million for Q2 2025, signifying a 33.5% growth compared to the previous year.
How did NIU perform in terms of net income?
The company achieved a net income of RMB 5.9 million for Q2 2025, recovering from a loss experienced last year.
What were the key drivers of NIU's recent growth?
The growth was mainly attributed to increased sales in the Chinese market, especially for e-scooters.
What is NIU's outlook for the next quarter?
NIU expects Q3 revenues to be between RMB 1,433 million to RMB 1,638 million, indicating strong projected growth.
How many e-scooters did NIU sell in total during Q2 2025?
The total number of e-scooters sold by NIU in Q2 2025 was 350,090, a significant increase compared to last year.
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