Nick Greeninger Joins Lo Siento to Strengthen Sales Strategy

Lo Siento Welcomes New Head of Sales

Lo Siento, a leading ultra-premium tequila brand recognized for its quality and affordability, is thrilled to announce that Nick Greeninger has been appointed as the new Head of Sales and Commercial Strategy. This news comes at a pivotal time, as the company has recently experienced significant growth and expansion.

Impressive Growth in Recent Quarters

The company has reported remarkable success in both Q2 and Q3. With an expanded distribution focus, Lo Siento has established partnerships in key regions, enhancing the brand's footprint significantly. Notable collaborations with various retailers highlight the brand’s strength and industry presence.

New Partnerships and Distribution

This year has been exceptional for Lo Siento, as the brand has secured partnerships with major retailers such as Pavilions, Safeway, Trader Joe's, Total Wine, and Mothers Market. This network spans multiple states, allowing a wider consumer base to enjoy their tequila offerings.

Nick Greeninger’s Credibility and Experience

Greeninger brings over 15 years of extensive experience in the beverage alcohol industry to his new role. His notable past includes being a founding member of St. Archer Beer, which was acquired by Molson Coors in a significant deal. Moreover, during his tenure at BeatBox Beverages, he played a crucial role in achieving revenue growth from $500K to a remarkable $26 million annually.

Vision for Lo Siento

Ryan Tierney, the Founder & CEO of Lo Siento Tequila, expressed his enthusiasm for Greeninger joining the team. He stated that having someone with Nick's credentials and vision will undoubtedly propel Lo Siento forward as it strengthens its partnerships and strategies.

Building a Stronger Brand

Greeninger acknowledged the importance of having passionate leaders in an industry that thrives on innovation and trust. He believes in the brand's story, which seamlessly connects with consumers moving towards tequila for its unique flavor and cultural appeal. He emphasized his commitment to aligning with the best distributors in crucial markets and aims to establish a dedicated team to drive sales and marketing initiatives.

Quality Tequila for the Modern Consumer

Lo Siento is not just any tequila; it is a carefully crafted drink intended for the modern consumer, connecting with those who appreciate quality. All products under the Lo Siento label are crafted to be 100% additive-free, showcasing a commitment to authenticity and quality. Their tequila is produced in collaboration with a family-run distillery in the Jalisco Highlands, ensuring top-tier quality control.

Sustainable Practices

Lo Siento aims to be the “Tito's of Tequila,” focusing on producing premium spirits at accessible price points. All agave is grown on the estate, nurtured for 6 to 10 years to ensure optimal flavor, and both the Blanco and Reposado offerings are priced affordably under $42. This dedication to quality and sustainability is what makes Lo Siento a rapidly growing favorite.

Get to Know Lo Siento

For more information on Lo Siento and their wide range of products, check out their website or social media platforms. The brand is dedicated to engaging with its community and creating memorable experiences for tequila enthusiasts.

Frequently Asked Questions

What is Lo Siento Tequila known for?

Lo Siento Tequila is known for its ultra-premium quality at an attainable price, emphasizing a 100% additive-free product.

Who is Nick Greeninger?

Nick Greeninger is the newly appointed Head of Sales and Commercial Strategy at Lo Siento, bringing extensive experience from previous roles in the beverage industry.

What recent successes has Lo Siento achieved?

Recently, Lo Siento has expanded its partnerships with multiple national retailers and increased its distribution footprint significantly.

Where is Lo Siento produced?

Lo Siento Tequila is produced in collaboration with a single-family estate distillery located in the Jalisco Highlands.

How does Lo Siento ensure product quality?

The brand ensures quality by sourcing all agaves responsibly from their estate and adhering to strict production standards.

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