Nexxen Partners with The Trade Desk for ACR Data Access
Nexxen Partners with The Trade Desk
Nexxen, a global advertising technology platform with expertise in data and advanced TV, has announced a strategic partnership with The Trade Desk. This collaboration grants The Trade Desk’s advertisers exclusive access to automatic content recognition (ACR) data segments, enabling advanced cross-channel and cross-device targeting capabilities that optimize media investments across the premium internet.
Enhancing CTV Advertising
Content recognition data, often fragmented among closed ecosystems, addresses key challenges in CTV advertising, including over-saturation and fragmented targeting. Nexxen’s ACR data segments are designed to help advertisers enhance their reach among TV-viewing audiences while ensuring controlled frequency and competitive conquesting.
Availability Across Regions
Nexxen’s ACR data is accessible on The Trade Desk’s platform for activation, marking its position as the first self-service TV data provider in various regions. This data spans both linear and streaming formats, categorized by genres, networks, programs, and brand-level ad exposure, providing comprehensive insights into TV viewing behaviors.
Comments from Industry Leaders
Karim Rayes, Chief Product Officer at Nexxen, emphasized the significance of ACR data in empowering advertisers to comprehend their audiences’ viewing patterns. He stated that this partnership facilitates access to rich, relevant data, allowing for flexibility in data activation across the open internet.
Ben Sylvan, VP of Data Partnerships at The Trade Desk, noted the importance of a holistic approach to TV media buying, integrating both linear and CTV plans. He highlighted how Nexxen’s ACR data empowers advertisers to understand their audiences across various platforms and devices, thus enabling efficient media budget investments.
About Nexxen
Nexxen empowers advertisers, agencies, publishers, and broadcasters worldwide with tools for utilizing data and advanced TV. Their flexible technology stack includes a demand-side platform (DSP) and supply-side platform (SSP), with the Nexxen Data Platform at its core. With a focus on streaming, Nexxen supports discovery, planning, activation, monetization, measurement, and optimization individually or collectively, making it easier for partners to achieve their objectives, whether broad or niche.
Company Overview and Contact
Nexxen is headquartered in Israel, with operations throughout the United States, Canada, Europe, and Asia-Pacific. It is publicly traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, please contact Genevieve Wheeler, Communications Director at gwheeler@nexxen.com.
Frequently Asked Questions
What is the purpose of the Nexxen and Trade Desk partnership?
The partnership aims to provide The Trade Desk's advertisers with exclusive access to automatic content recognition data for improved targeting capabilities.
What are the benefits of ACR data?
ACR data helps advertisers address challenges like over-saturation and fragmented targeting in CTV advertising, leading to more effective campaigns.
In which regions is Nexxen's ACR data available?
Nexxen's ACR data segments are available through The Trade Desk in the U.K., Canada, the U.S., and Australia.
Who are the key figures mentioned in the announcement?
Karim Rayes, Chief Product Officer at Nexxen, and Ben Sylvan, VP of Data Partnerships at The Trade Desk, both provided insights into the significance of this partnership.
What is Nexxen's core service offering?
Nexxen offers a unified technology stack that includes tools for discovery, planning, activation, monetization, measurement, and optimization in the advertising technology sphere.
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