Nexxen Launches Curated Marketplace to Enhance Data Monetization

Nexxen Unveils Innovative Curated Marketplace for Data Monetization

Nexxen, a prominent advertising technology platform known for its deep expertise in data and advanced TV, has launched its much-anticipated Curated Marketplace solution. This new platform enables a diverse range of participants—data owners, publishers, curators, and agencies—to effectively monetize their data assets. Nexxen’s approach aims to create tailored deals that enhance outcomes for buyers while simultaneously generating new demand for its publisher partners.

Streamlining Data Monetization

With the introduction of the Curated Marketplace, Nexxen is providing its partners unparalleled flexibility. They can easily package, activate, and monetize premium, data-driven private marketplace deals (PMPs) through two primary methods. Firstly, data owners can onboard their first-party data to enhance Nexxen’s existing premium supply. Secondly, they can tap into an extensive array of data sources available through Nexxen’s Data Management Platform (DMP), facilitating more informed decision-making and strategic advertising placements.

Exclusive Features of the Curated Marketplace

Nexxen's Curated Marketplace is designed to transform the way partners engage with data. The platform allows for seamless integration that not only optimizes data utilization but also provides advanced reporting features. This functionality enables partners to transform their data assets into strategic revenue drivers that foster growth and increased profitability.

Empowering Partners Across Multiple Sectors

The benefits of Nexxen's Curated Marketplace extend beyond just one segment. Data owners can expect to package their proprietary data efficiently while gaining insights that enhance their market positioning. Curators find it easier to elevate their efforts through a self-service platform that offers vast inventory and swift reporting capabilities. Meanwhile, publishers gain access to a broader audience reach and heightened sales engagement driven by intensified advertiser demand across premium, brand-safe inventories.

A Collaborative Ecosystem

Nexxen’s commitment to enhancing data monetization is further reinforced through partnerships with firms like Multilocal and 33Across. These collaborations bring additional layers of intelligence and data activation strategies to the Curated Marketplace, fostering a seamless ecosystem where partners can optimize their advertising efforts. As Zach Rosen of Multilocal notes, this collaboration allows partners to transparently plan and execute data-driven deals effectively, leveraging Nexxen's extensive marketplace resources.

Building a Better Advertising Future

Through the Curated Marketplace, Nexxen is not just improving advertising efficiencies; it’s actively contributing to a brighter, more data-driven advertising future. With insights from first-party audiences provided by partners like Audigent and insights derived from Experian Marketing Services, advertisers can accelerate their campaigns, transitioning from testing phases to rapidly achieving concrete outcomes.

About Nexxen

Nexxen is dedicated to empowering advertisers, agencies, publishers, and broadcasters to harness data and advanced TV technologies. Its unified technology stack, featuring both demand and supply-side platforms, is designed to cater to diverse advertising needs. The core of this stack is the Nexxen Data Platform, which incorporates streaming capabilities for comprehensive discovery, planning, activation, monetization, measurement, and optimization. The ultimate goal of Nexxen is to assist partners in achieving their desired outcomes—whether broad-reaching or highly specialized.

Connect with Nexxen

For those interested in learning more about Nexxen and its offerings, the company has a notable presence across multiple regions, including the United States, Europe, and Asia-Pacific. To explore their robust capabilities, visit their website for detailed insights and up-to-date information.

Frequently Asked Questions

What is the Nexxen Curated Marketplace?

The Nexxen Curated Marketplace is a platform that allows data owners, publishers, curators, and agencies to monetize their data assets effectively while providing tailored deals for clients.

How does the Curated Marketplace work?

Partners can onboard their first-party data or access various data sources through Nexxen's Data Management Platform to create data-driven private marketplace deals.

What benefits does Nexxen offer to its partners?

Nexxen provides partners with advanced tools for reporting, the ability to enhance audience reach, and a self-service platform for data monetization.

Who can benefit from the Curated Marketplace?

Data owners, publishers, curators, buyers, and agencies can all derive significant advantages from using the Curated Marketplace.

Where is Nexxen headquartered?

Nexxen is headquartered in Israel and has offices across the United States, Canada, Europe, and Asia-Pacific.

About The Author

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