Nexxen Appoints Eric Solomon to Enhance Data Solutions Strategy
Nexxen's Strategic Appointment in Data Leadership
Nexxen, an innovative advertising technology platform known for its advanced TV and data proficiency, has made an impactful appointment. They have recruited Eric Solomon as their new Senior Vice President of Product – Data. This decision highlights their dedication to driving growth through data and analytics.
Role of Eric Solomon in Advancement
In his pivotal role, Solomon is set to lead the enhancement and evolution of the Nexxen Data Platform. This platform is crucial to the company's integrated technology stack, bridging the gap between demand-side and supply-side solutions. Emphasizing security and privacy, it powers Nexxen’s advanced data-driven offerings, such as TV Intelligence and Discovery. By harnessing artificial intelligence, the platform aims to sharpen audience insights, improve performance, and provide precise measurement outcomes.
Extensive Background in Advertising Technology
Solomon brings a wealth of experience to Nexxen, having previously made significant contributions in leading product transformation within the ad tech industry. His most recent role was at Criteo as Senior Vice President, where he directed product delivery, particularly in performance DSP and SSP capabilities. Before that, he had a substantial ten-year tenure at Nielsen, holding various senior leadership roles across product development, marketing, and sales.
Nexxen's Commitment to Data-Driven Growth
Karim Rayes, the Chief Product Officer at Nexxen, spoke on the importance of data in the current advertising landscape: "Data has become the foundation for advertisers' and media companies' strategies for success, and Nexxen is committed to leading in this area." He expressed confidence in Solomon’s exceptional leadership and ability to upscale complex solutions, which will further enhance the data platform’s value for customers while setting industry standards.
Solomon's Vision for the Future
Expressing enthusiasm about his new position, Solomon remarked on his excitement about contributing to Nexxen’s focus on advanced TV, a field he is deeply passionate about. His ambition is to leverage Nexxen’s robust technology and data assets to deliver significant value, driving growth in a rapidly evolving market. He looks forward to collaborating with media organizations, advertisers, and agencies.
About Nexxen
Nexxen is a pioneering technology platform that empowers advertisers, agencies, publishers, and broadcasters globally to harness the power of data and advanced TV. Their versatile and comprehensive technology stack includes both demand-side platform (DSP) and supply-side platform (SSP), with the Nexxen Data Platform situated at its core. With a strong focus on streaming, Nexxen facilitates discovery, planning, activation, monetization, measurement, and optimization – all tailored to empower their partners to realize their unique goals, whether broad or niche in scope.
Nexxen’s Global Presence
Headquartered in Israel, Nexxen operates offices across the United States, Canada, Europe, and the Asia-Pacific region. The company is publicly traded on the Nasdaq under the ticker NEXN. For further details, visit the company’s official website for more insights.
Frequently Asked Questions
What does Eric Solomon’s role entail at Nexxen?
Eric Solomon will lead the enhancement of the Nexxen Data Platform to improve data-driven offerings at the company.
What are Nexxen's primary services?
Nexxen provides a platform for demand-side and supply-side advertising, emphasizing data usage in advanced TV applications.
How does Nexxen use artificial intelligence in its services?
Nexxen leverages AI to enhance audience insights, optimize performance, and measure advertising effectiveness accurately.
What is Nexxen's commitment to data security?
Nexxen prioritizes a secure and privacy-first approach within its data platform and solutions.
Where is Nexxen headquartered?
Nexxen is headquartered in Israel and has offices in several countries, including the US, Canada, and Europe.
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