NexPhase Capital Completes Strategic Transfer of Zing Zang Brand
NexPhase Capital Completes Strategic Transfer of Zing Zang Brand
NexPhase Capital, LP, a private equity firm focused on strategic investments, has announced the successful sale of Zing Zang, LLC, to Mizkan America, Inc. This transaction signifies a notable transition for Zing Zang, a brand that has established itself as a favorite among cocktail enthusiasts.
Zing Zang's Legacy and Growth
Founded in 1997, Zing Zang has emerged as a leader in the cocktail mixer market in the U.S. The brand is celebrated for its bold and rich flavors, high-quality ingredients, and a dedicated customer following. Its product lineup includes a diverse selection of mixers such as Bloody Mary, Margarita, Michelada, and Piña Colada. Zing Zang's reach extends to over 300,000 retail and foodservice locations across the country, showcasing its widespread appeal.
Evolution Under NexPhase Capital
Under the stewardship of NexPhase, which acquired Zing Zang in 2016, the brand experienced remarkable transformation and expansion. Originally positioned as a regionally focused company with a limited product line, Zing Zang has successfully evolved into a recognized category leader. This was achieved through strategic initiatives such as establishing an in-house sales team, enhancing distribution networks, and launching innovative packaging solutions.
Commitment to Quality and Innovation
During this partnership, Zing Zang broadened its product offerings significantly. The introduction of the "AMAZING" line exemplifies this commitment to innovation. The company's focus on enhancing profit margins while reducing environmental impact aligns with modern consumer values.
Voices from Leadership
Brent Albertson, CEO of Zing Zang, expressed gratitude towards NexPhase for their invaluable guidance over the years. He shared, "We are excited for this next chapter with Mizkan, recognizing the potential to further expand our brand. Together, we explored new avenues for our products, ensuring we amplify consumer experience while staying true to our roots."
Jamie Kaufman, Partner at NexPhase, echoed this sentiment, stating, "It has been an honor to partner with the Zing Zang team. Through strategic placement and innovative approaches, we've collectively built a brand that not only resonates with consumers but also continually delivers quality cocktail experiences." This reflects the hard work and dedication of both teams to elevate Zing Zang to new heights.
Advisors Involved in the Transaction
The sale was facilitated by a team of experts, with Jefferies acting as the financial advisor to Zing Zang. Legal counsel was provided by Choate, Hall & Stewart LLP, while Mizkan secured assistance from Spayne Lindsay & Co. for financial advisory services and Latimer LeVay Fyock LLC for legal advice.
About NexPhase Capital
NexPhase Capital specializes in making operationally focused investments in lower middle-market companies within the healthcare, software, and consumer sectors. With a keen eye on growth, NexPhase partners with businesses that are ready for the next phase of development. To date, they have completed over 110 investments, providing strategic insight and operational experience to their partners.
About Zing Zang
Zing Zang is renowned for its exceptional non-alcoholic cocktail mixers, most notably its Bloody Mary Mix range. The offerings, which include unique flavors like Blazing Bloody Mary and Dill Pickle Bloody Mary Mix, emphasize premium quality without using high-fructose corn syrup. Their mixer lineup, including various margarita options and authentic Michelada Mix, highlights the brand's dedication to using real fruit juices.
Frequently Asked Questions
What company acquired Zing Zang?
Mizkan America, Inc. acquired Zing Zang from NexPhase Capital.
What is Zing Zang known for?
Zing Zang is widely recognized as a leading brand of cocktail mixers in the U.S., particularly noted for its Bloody Mary Mix.
When was Zing Zang founded?
Zing Zang was founded in 1997 and has grown significantly since its inception.
What changes occurred during NexPhase's ownership?
NexPhase helped Zing Zang transition from a regional player to a market leader by expanding its product range and enhancing distribution.
How does NexPhase Capital support its portfolio companies?
NexPhase Capital provides strategic guidance, operational expertise, and financial resources to help companies reach their growth potential.
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