Newfold Digital Focuses on Core Brands After Markmonitor Sale

Newfold Digital Completes Markmonitor Sale
Newfold Digital has recently confirmed the sale of Markmonitor. This strategic move allows the company to intensify its focus on its integral global brands, notably Bluehost and Network Solutions. This decision underscores Newfold Digital's commitment to enhancing its core service offerings to nearly seven million worldwide customers.
Purpose Behind the Transaction
The sale of Markmonitor is part of a broader strategy by Newfold Digital to simplify its portfolio. By concentrating efforts on Bluehost and Network Solutions, the company aims to enhance value across all its services. Both these brands are instrumental in providing essential web services, including hosting, domain management, and retail registrar services, aligning perfectly with Newfold Digital's long-term objectives.
Innovation in Core Brands
Bluehost, a widely trusted name amongst WordPress users, and Network Solutions, known for its rich legacy in domain registration, are evolving their platforms to incorporate cutting-edge AI technologies. These developments promise to aid customers in establishing a formidable online presence efficiently and effectively.
CEO Insights on the Transition
Sharon Rowlands, CEO of Newfold Digital, stated, "By aligning our focus on Bluehost and Network Solutions, we position ourselves to not only spur growth but also offer enhanced value to our valued customers." Her confidence in Com Laude as the new steward for Markmonitor emphasizes a thoughtful approach to this corporate change.
Regulatory Oversight and Financial Guidance
The transition is set to proceed through standard closing conditions alongside the necessary regulatory approvals, crucial for such significant corporate transactions. RBC Capital Markets is guiding Newfold Digital as its exclusive financial advisor throughout this process. KPMG has been tapped for accounting and tax advisory roles, while Sidley Austin is the legal ally for Newfold Digital.
About Newfold Digital
Newfold Digital stands at the forefront of web and commerce technology globally, tailing a robust customer base across diverse sectors. Apart from Bluehost and Network Solutions, the robust portfolio includes Crazy Domains and HostGator, all designed to cater to a unique blend of customer needs. Newfold emphasizes tailored support and comprehensive digital solutions to assist clients of all sizes in establishing a compelling online footprint.
Frequently Asked Questions
What is the primary reason for Newfold Digital's sale of Markmonitor?
The sale is intended to streamline Newfold Digital's focus on its key brands, ensuring better service and growth in those areas.
Who is acquiring Markmonitor?
The acquisition is being made by Com Laude, a global corporate registrar.
How will this sale affect Newfold Digital's services?
Newfold Digital's emphasis will shift more towards Bluehost and Network Solutions, enhancing their capabilities and customer offerings.
What areas does Newfold Digital primarily operate in?
Newfold Digital operates in web and commerce technology, providing hosting services, domain management, and online branding solutions.
Who are the financial advisors for this transaction?
RBC Capital Markets has been appointed as the exclusive financial advisor, supported by KPMG and Sidley Austin for respective advisory roles.
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