New Survey Highlights Ongoing Challenges of Period Poverty

New Survey Highlights the Struggles of Period Poverty
PERIOD. and Thinx collaborate to unveil crucial insights from their recent survey focused on combating period poverty and starting meaningful conversations.
In a recent announcement, global advocacy organization PERIOD. along with the innovative brand Thinx, released the findings of the 2025 State of the Period survey. This initiative aims to raise awareness of the pressing issue of period poverty and foster discussions around menstruation, a topic that is often shrouded in embarrassment and stigma.
The survey results indicate that nearly a quarter of teens, precisely 24%, still encounter difficulties affording period products. This statistic has remained unchanged since the last survey in 2023, which starkly highlights the necessity for ongoing efforts to enhance accessibility to menstrual products. Furthermore, this year's survey revealed that 59% of teens reported feeling affected by the negative perceptions associated with menstruation, a significant increase from previous years.
Fortunately, there has been notable progress in the availability of period products in educational settings. The survey showed that while four in ten teens occasionally struggle to find period products in school bathrooms, this has improved dramatically by 14 points since 2023. Additionally, students are becoming more comfortable discussing menstruation in school environments, with 60% expressing a greater willingness to talk about it.
Michela Bedard, Executive Director of PERIOD., remarked, "This study underlines the effectiveness of policies aimed at improving access to period products and menstrual health education. Schools are vital for young people, especially those facing economic challenges, making accessibility to essential items like period products critical. To date, 27 states and Washington, D.C. have implemented measures to provide free menstrual products in schools. We still have 23 states left to engage."
Nicole Pawlukowsky, VP of Marketing for Feminine Care at Kimberly-Clark North America, added, "The State of the Period survey remains an invaluable resource for understanding the issues, stigmas, and access challenges menstruating teens face today. Our commitment to PERIOD. empowers us to bring these findings to light and tackle the barriers through donations of over 50 million menstrual products to organizations dedicated to menstrual equity and teen health."
Building on the momentum from this survey, PERIOD. is set to celebrate the seventh annual Period Action Day, with sponsorship from OUAI, Aerie Real Foundation, and Motrin. This advocacy event will allow community partners and supporters to organize educational initiatives, discussions, and drives aimed at addressing the often-overlooked crisis of period poverty. This year, there is a nationwide call to collect one million menstrual products in a single day, making awareness a priority. You can find all the resources needed to participate at periodactionday.com.
The complete 2025 State of the Period Survey findings are accessible on their website, offering a deeper dive into the critical data gathered.
About PERIOD
PERIOD is a dynamic, youth-led organization dedicated to eradicating period poverty and stigma through advocacy, education, and service offerings. The organization champions policies to ensure period products are affordable and accessible, develops bespoke menstrual health educational materials, and distributes millions of products each year to those in need. For more information, visit period.org.
About Thinx, Inc.
Thinx is committed to producing products that support individuals through various life stages from puberty to post-menopause. With its range of brands including Thinx, Thinx Teens®, Thinx for All™, and Thinx for All Leaks™, Thinx aims to lead the market with innovative reusable and comfortable menstruation solutions. The company's dedication to product safety and comfort is evident in their rigorous design, development, and manufacturing standards. Thinx was proudly acquired by Kimberly-Clark Corporation in December 2023, amplifying their ability to serve diverse needs in menstrual health.
Frequently Asked Questions
What is the purpose of the State of the Period Survey?
The survey's main goal is to raise awareness about period poverty and to initiate meaningful conversations surrounding menstruation and its associated stigmas.
What significant findings were highlighted in the new survey?
Notably, 24% of teens still struggle to afford period products, and there is an increase in the number of teens feeling affected by the stigma surrounding menstruation.
How has accessibility to period products changed in schools?
There has been a notable improvement; 40% of teens report they rarely or never find period products in school bathrooms, a significant decline from 53% in the previous survey.
What is Period Action Day?
Period Action Day is a global advocacy event encouraging community-led educational initiatives and drives for menstrual product donations to address period poverty.
How can individuals support PERIOD. and its initiatives?
Individuals can contribute by donating period products, hosting events, and spreading awareness via resources available on the PERIOD. website.
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