New Mental Health Initiative Launches with Strong Branding Vision
Igniting Hope: The Launch of One Morning
In an inspiring move to change how mental health support is understood and utilized in the workplace, Scott McGohan has introduced One Morning, a mental health engagement catalyst. This innovative initiative aims to transform access to mental health resources, particularly as a staggering 90 percent of employers provide Employee Assistance Programs, yet only four percent of employees take advantage of them. Recognizing a critical gap, McGohan's vision crystalized in collaboration with creative agency Hyperquake, which played a vital role in shaping the brand's identity.
The Heart of One Morning
Scott McGohan, known for his leadership at McGohan Brabender, understands the urgent need for mental health support in the workplace. His new venture, One Morning, is constructed around a clear mission: to connect employees with mental health resources they may not even know exist. McGohan's background in advocacy uniquely positions him to lead this initiative, underlining the importance of hope and the willingness to embrace vulnerability as keys to mental health recovery.
Collaboration with Hyperquake
Teamwork with Hyperquake is at the heart of One Morning's realization. A talented group, including Mike Fox, Emily Esterle, and Joshua Hardman, helped define the strategy, ethos, and visual identity. They all came together to create a logo and comprehensive visual system that resonates with the target audience. The collaboration sets a foundation to empower individuals by making mental health support more accessible and relatable.
Design and Messaging: A Beautiful Voice for Mental Health
A striking piece of branded content created by Hyperquake encapsulates One Morning's mission beautifully: "Our promise is that one morning the first feeling will be hope." This poignant statement reflects the venture's core purpose and speaks to the anticipated emotional responses from employees seeking support.
Breaking Stigmas with Empowering Design
The design team focused on crafting a logo that feels both sophisticated and approachable. The chosen typeface represents humility, and the subtle design features symbolize a deeper message, enhancing the brand's connection with its audience. As explained by Esterle, integrating a hidden "1" into the logo elegantly reinforces the brand name.
Visual Identity with Empathy at Its Core
The visual elements of One Morning's branding carry a strong emotional weight, choosing colors and designs that reflect calm and clarity. The theme of sunrise symbolizes new beginnings and evokes feelings of warmth and comfort, essential in promoting mental wellness. These elements help shed light on the urgency and sensitivity surrounding mental health while positioning the brand as a friendly and approachable entity.
Creating Meaningful Connections
The real-world impact of One Morning was evident during an in-person pilot program initiated for a local employer, where Hyperquake provided essential materials and assistance. Feedback from attendees highlighted a significant relief in being able to easily find available support, showcasing the immediate benefits of effective branding.
A Vision for Transformation
As Hyperquake’s Chief Creative Officer, Dan Barczak, noted, the launch of One Morning represents an extraordinary commitment to bridging the mental health resource gap in workplaces. This initiative, driven by McGohan's life work and passion for helping others, holds promise for fostering deeper connections between employees and the support systems around them. The collaborative spirit and unwavering dedication behind One Morning’s vision assure a hopeful future for all its stakeholders.
Frequently Asked Questions
What is One Morning?
One Morning is a mental health engagement catalyst founded by Scott McGohan, aimed at connecting employees to mental health support resources.
Who collaborated with Scott McGohan on this initiative?
Scott McGohan collaborated with Hyperquake, a branding agency, to create the identity and strategy for One Morning.
What message does the One Morning brand represent?
The One Morning brand embodies the idea of hope and aims to break down the stigma around seeking mental health support.
How is the One Morning visual identity designed?
The visual identity focuses on empathy and clarity, utilizing colors and design elements that evoke feelings of calm and hope.
What was the result of One Morning's pilot program?
The pilot program illustrated the effectiveness of One Morning in connecting employees to accessible mental health resources, receiving positive feedback for its ease of use.
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