New Leadership Appointments at Orange Enhance Growth Strategy
New Leadership Appointments at Orange
In an exciting update, significant changes are unfolding within the executive leadership team at Orange. The company has revealed the appointments of Jérôme Hénique and Yasser Shaker to pivotal roles in its Executive Committee, a strategic move aimed at enhancing its growth trajectory.
Strategic Appointments to the Executive Committee
The announcement emphasizes the elevation of Jérôme Hénique to the position of Executive Vice President and CEO of Orange France, coming into effect on June 1, 2025. Prior to this role, Hénique served as the Executive Vice President and CEO of Orange Middle East and Africa since July 2022. He’s had an illustrious career within Orange, showcasing remarkable leadership and a deep understanding of the company’s operations.
Jérôme Hénique's Background
Jérôme Hénique began his journey in the consulting field before moving into marketing roles across Europe, leading to his impactful tenure in the African and Middle Eastern markets. His leadership as CEO of Orange Jordan and subsequent responsibilities in the region have equipped him with valuable insights, setting a solid foundation for guiding Orange France. His impressive track record includes overseeing 18 countries and more than 135 million customers, achieving substantial growth in both revenue and EBITDA.
Taking on this new responsibility, Hénique succeeds Jean-François Fallacher, who will now pursue new challenges outside of Orange, specifically at Eutelsat Group. The transition marks a significant shift, but the faith in Hénique's abilities to steer Orange France towards new levels of success remains strong.
Yasser Shaker's New Role and Impact
Yasser Shaker also steps into a crucial role as the Executive Vice President and CEO of Orange Middle East and Africa, effective July 1, 2025. Previously leading Orange Egypt, Shaker's experience and leadership acumen are recognized throughout the technology sector, enhancing Orange’s presence in the region.
Leadership Highlights of Yasser Shaker
Shaker's experience spans over 25 years in the telecom and satellite industries, positioning him to excel in his new role. His previous achievements at Orange Egypt included driving significant growth and profitability even amidst economic obstacles. Furthermore, he is actively engaged in mentoring upcoming talent and improving youth employability across various platforms.
Future Directions for Orange
Christel Heydemann, CEO of the Orange Group, expressed optimism about these changes, stating that both Hénique's and Shaker's extensive backgrounds will contribute positively to Orange's strategic aims. Their appointments are viewed as pivotal in maintaining the momentum and growth expected in the coming years.
Orange is not only a leader in telecommunications but also a driving force in global IT and technology solutions. The company continues to evolve with its innovative business strategies, including the 'Lead the Future' plan which emphasizes responsibility and operational efficiency.
As of March 31, 2025, Orange reported a customer base of 294 million globally, signifying its vast reach and capability to cater to diverse markets. The group is also committed to its workforce, employing approximately 125,800 people worldwide, demonstrating a significant investment in human resources.
Conclusion
The strategic changes made within the Executive Committee highlight Orange’s ongoing commitment to leadership excellence. With Jérôme Hénique and Yasser Shaker at the helm, Orange is well-positioned to navigate challenges and further solidify its market position. Such appointments not only strengthen the executive structure but also set the stage for continued success.
Frequently Asked Questions
What are the new appointments at Orange?
Jérôme Hénique has been appointed Executive Vice President and CEO of Orange France, while Yasser Shaker will serve as Executive Vice President and CEO of Orange Middle East and Africa.
When do the new appointments take effect?
Jérôme Hénique's appointment takes effect on June 1, 2025, and Yasser Shaker's role begins on July 1, 2025.
Who does Jérôme Hénique replace in his new role?
He succeeds Jean-François Fallacher, who has decided to pursue new opportunities outside of the Orange group.
What significant achievements has Yasser Shaker accomplished?
Under Shaker's leadership, Orange Egypt achieved record levels of growth and profitability, even in a challenging economic climate.
How does Orange view these leadership changes?
Orange expresses strong confidence in the abilities of both appointees to lead and innovate within their respective roles, driving future growth for the organization.
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