Exciting Launch of Dang Green IPA by Hop Valley Brewing
EUGENE, Ore. — Hop Valley Brewing Co. is thrilled to present a new addition to its lineup: Dang Green IPA. This unique brew marks a significant milestone as it becomes the first officially licensed craft beer associated with the Oregon Ducks. With a vibrant green can adorned with the Ducks' logo, it reflects a partnership designed to bring an exciting experience to fans during games and events.
Celebrating a Milestone Collaboration
During a recent announcement, Rob Mullens, the Oregon Athletic Director, expressed enthusiasm about this collaboration: "We are excited to bring Duck fans a new co-branded Oregon beer at Autzen Stadium and all of our other events this season." This excitement encapsulates the spirit of community and the bond between sports and local businesses that plays a critical role in enriching fan experiences.
Crafting Bold Flavors with Duck Spirit
Hop Valley has brewed the Dang Green IPA with a smooth 7.0% ABV, complemented by premium Cryo Hops®. The result is a beer that embodies the bold flavors of the West Coast, providing an energizing experience perfect for celebrating victories on game days. As Megan McKenna, Senior Brand Manager of Hop Valley Brewing, shared, "This IPA pairs perfectly with the loudest stadium in college football, embodying the essence of our passionate fanbase."
Availability and Enjoyment Across Oregon
Brewed in Oregon, Dang Green IPA is readily accessible in stores and local pubs across the area. This official craft beer of the Ducks is also offered to fans inside Autzen Stadium and at other athletic venues throughout the year. This accessibility ensures that fans can enjoy a taste of home while cheering on their team.
Creating a New Tradition
As Lauren Stanfield, Associate Vice President for Marketing and Brand Strategy, pointed out, "Dang Green IPA is more than just a great-tasting beer—it’s a way for Ducks fans to express their passion while supporting a local partner." This partnership fosters a sense of pride and enjoyment among fans while they engage in the thrilling atmosphere surrounding each game.
In-Venue Experiences and Marketing Efforts
The partnership between Hop Valley Brewing and Oregon Athletics goes beyond just selling a beer. It entails a comprehensive marketing strategy that includes in-venue signage and digital campaigns to enhance the gameday experience. Kelly Schukart, Vice President & General Manager of Oregon Sports Properties, remarked, "This partnership created an authentic product for Oregon fans to enjoy every game day." The coordination symbolizes the collaborative efforts to uplift local traditions.
Highlighting Local Connections
Local roots are essential for Hop Valley Brewing. With influences stemming from the community and its environment, their approach to creating craft beers resonates deeply with the values of connection and celebration. John Sargeant, Director of Food & Beverage Services, emphasized the joy of seeing fans enjoying Dang Green at events, reinforcing the legacy of the Oregon Ducks.
About Hop Valley Brewing Co.
Founded in 2009, Hop Valley Brewing has become synonymous with innovation in craft brewing. The brewery proudly embraces its local heritage tied to Eugene, producing refreshing and unique beers that reflect the spirit of its community. The launch of Dang Green IPA exemplifies the brewery's commitment to creating special experiences for fans.
About Tilray Brands, Inc.
Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY) is a global leader in lifestyle and consumer packaged goods, focusing on elevating lives through connections and memorable experiences. Operating across multiple continents, Tilray is renowned for its transformative efforts in cannabis and beverages, representing a diverse portfolio that inspires joy among consumers.
Frequently Asked Questions
What is Dang Green IPA?
Dang Green IPA is the first officially licensed craft beer for the Oregon Ducks created by Hop Valley Brewing, featuring a smooth 7.0% ABV and bold West Coast flavors.
Where can I buy Dang Green IPA?
Dang Green IPA is available in stores and local pubs throughout Oregon and at Autzen Stadium during games.
Who collaborated on this beer?
Hop Valley Brewing partnered with Oregon Athletics and Learfield to create Dang Green IPA, showcasing the Oregon Ducks' branding.
What is the significance of this launch?
This launch represents a historic collaboration that brings together local culture, community pride, and fan engagement through craft beer.
How can fans enjoy Dang Green IPA during games?
Fans can enjoy Dang Green IPA at games held in Autzen Stadium and other Oregon Ducks athletic venues, enhancing their game day experience.
