New Hop Valley Brewing Hop Box Bar at Moda Center
Hop Valley Brewing Co., a leader in the craft brewing scene and part of Tilray Brands, Inc. (NASDAQ: TLRY), has made headlines with its innovative partnership with the Portland Trail Blazers. The recently inaugurated Hop Box bar inside Moda Center is more than just a drinking spot; it's an experience designed to resonate with fans and celebrate local culture.
Transforming the Fan Experience
Ty Gilmore, President of U.S. Beverages at Tilray Brands, expressed enthusiasm about this collaboration, stating, "This partnership signifies a thrilling new phase for Hop Valley Brewing. We can't wait to serve our unique beers to fans who are passionate about their team and the spirit of Portland. The Hop Box will not only quench thirsts; it will embody the city's vibrant culture and love for basketball." He invited fans to enjoy the upcoming season with their favorite brews in hand at games.
Featured Beers at the Hop Box
At the Hop Valley Brewing Hop Box, patrons can savor a selection of their favorite craft beers, including:
- Citrus Mistress IPA
- Bubble Stash IPA
- And many more local favorites.
Craft Beer Meets Sports at Moda Center
Laura Flynn, Senior Vice President for Commercial Partnerships at the Portland Trail Blazers, commented on the partnership, stating, "Bringing Hop Valley Brewing into Moda Center transforms our venue into a true Pacific Northwest experience. This engaging bar will be a hub for craft beer lovers through all events, enhancing every game day and concert experience for our fans."
The Hop Box Bar Design
The Hop Box is designed to be eye-catching and immersive, showcasing vibrant green metal accents, a striking neon sign, and a unique mural created by Portland artist Matt Schlosky. This mural channels the spirit of Oregon, featuring iconic elements like roses, Mt. Hood, and Douglas firs that celebrate the city as well as the sport.
Celebrating the Season
As the 2024-2025 basketball season approaches, both Hop Valley Brewing and Portland Trail Blazers are gearing up for an exciting time ahead. Fans are encouraged to visit the Hop Box, raise a toast to the season, and proclaim their support for the Trail Blazers with a refreshing craft beer.
About Hop Valley Brewing Co.
Founded in 2009, Hop Valley Brewing Co. is committed to producing high-quality craft beers that push the limits of flavor and creativity. Located in Eugene, Oregon, this brewery is renowned for its dedication to utilizing one of the finest ingredients available and embracing the essence of the Pacific Northwest. Their team consistently innovates while capturing the cultural and natural beauty of the region in every beer they create.
About the Portland Trail Blazers
Established in 1970, the Portland Trail Blazers are a prominent NBA team known for their rich history, including an NBA championship win in 1977. The organization prides itself on community engagement, with a strong commitment to serving underserved youth and their families throughout Oregon and Southwest Washington. The Trail Blazers continue to set standards in community service, and their arena, Moda Center, recently earned LEED Platinum Certification in recognition of its sustainable practices.
About Tilray Brands, Inc.
Tilray Brands, Inc. is a transformative lifestyle and consumer packaged goods company, making strides globally across various sectors, including cannabis and craft beverages. With operations situated in multiple continents, Tilray’s mission is to lead in premium lifestyle offerings that inspire joy and create memorable connections—serving over 40 brands across 20 countries.
Frequently Asked Questions
What is the Hop Box bar?
The Hop Box bar is a new bar at the Moda Center, created in partnership with Hop Valley Brewing Co. to enhance the fan experience during events and games.
What beers does Hop Valley Brewing offer at the Hop Box?
Fans can enjoy a variety of Hop Valley brews, including the popular Citrus Mistress IPA and Bubble Stash IPA, among many others.
Who designed the Hop Box bar?
The bar features a mural by Portland artist Matt Schlosky, reflecting the vibrancy of the region through its artistic elements.
What is Tilray Brands' role in this partnership?
Tilray Brands is the parent company of Hop Valley Brewing, aiding in the expansion of their craft beverages and enhancing partnerships like this with local sports teams.
How does this partnership benefit the community?
This partnership not only provides craft beer options at events but also promotes local culture and supports community initiatives through the Trail Blazers' outreach programs.
