New Charter Technologies Welcomes Michelle Curtis as CRO
Experienced channel and technology leader joins New Charter to accelerate growth, deepen client engagement, and build a modern go-to-market engine.
New Charter Technologies, a portfolio company of a prominent private equity firm, has announced the appointment of Michelle Curtis as Chief Revenue Officer (CRO). Curtis brings an impressive background with over 18 years in the IT channel, distribution, and global technology services. She has continually demonstrated the ability to develop scalable go-to-market strategies focused on delivering customer value and innovative solutions.
Expertise and Leadership Role
In her new position as CRO, Curtis will be responsible for all revenue-related functions at New Charter. This includes leading the evolution of their go-to-market strategies tailored for small to enterprise-level clients. Her initiatives will focus on enhancing national sales execution, promoting deeper adoption of consulting and advanced services, and ensuring that New Charter’s unique value proposition is consistently delivered.
A Strong Foundation in Technology
Prior to joining New Charter, Curtis held a significant role at Microsoft, where she led the global distribution segment, collaborating with over 180 distribution partners and a vast network of indirect resellers worldwide. Her career also includes senior leadership positions at Presidio and Tech Data, where she was integral in product marketing and solutions consulting.
Vision for New Charter Technologies
Expressing her excitement about her new role, Curtis remarked, "I've spent my career in this ecosystem, and I've seen what works and what doesn't. What drew me to New Charter is its blend of people, purpose, and potential. There’s an incredible opportunity to develop a platform that remains closely connected to customers, delivers on trust, and introduces modern technologies that are essential for businesses today."
Curtis is passionate about returning to a customer-centric approach. She firmly believes in using technology to help organizations navigate the complexities they face today. "Small and mid-sized businesses are contending with unprecedented challenges. New Charter possesses the scale, expertise, and talent to aid them in a manner that is both personal and progressive. My objective is to articulate that vision effectively, create a world-class revenue team, and ensure our clients are confident and excited about their prospects," she stated.
Building Client Relationships
In addition to growth initiatives, Curtis will be pivotal in defining how New Charter interacts with clients across the country, ensuring alignment in sales and services to foster a high-trust atmosphere.
"Ultimately, it boils down to how we present ourselves," Curtis said. "Every engagement must leave clients feeling acknowledged and reassured that we will deliver on our promises. That’s how we cultivate enduring partnerships."
Frequently Asked Questions
Who is Michelle Curtis?
Michelle Curtis is the newly appointed Chief Revenue Officer at New Charter Technologies, bringing extensive experience in technology and channel leadership.
What will Curtis focus on in her new role?
In her role as CRO, she will enhance revenue functions, develop go-to-market strategies, and boost client engagement across various market segments.
What is New Charter Technologies?
New Charter Technologies is a technology services company that focuses on providing innovative solutions to businesses of all sizes.
Where did Curtis work prior to New Charter?
Before joining New Charter, Curtis worked at Microsoft, Presidio, and Tech Data, where she held various leadership roles in technology and sales.
What is the goal of New Charter under Curtis's leadership?
The goal is to strengthen client relationships, effectively communicate the company's value proposition, and develop a world-class revenue organization.
