Marc Sokobin Appointed Director of Sales at Guaranteed Rate Affinity
Appointment bolsters leadership and growth within the company
Guaranteed Rate Affinity (GRA), a prominent player in the mortgage industry, is excited to announce the appointment of Marc Sokobin as Director of Sales and Market Development. In this strategic role, Sokobin aims to collaborate closely with the distinguished Brian Scott Cohen Team, enhancing their presence and performance in the competitive New York market.
Marc Sokobin’s Extensive Experience
Sokobin arrives at GRA with a robust foundation of over three decades in the mortgage business. Kicking off his career as a loan originator in New York City, he quickly established a reputation for being a high-achieving loan officer, known for his exceptional client relationships and reliable production.
His career took a pivotal turn in 2010 when he embraced leadership roles, dedicating himself to recruiting, mentoring, and fostering the development of loan officers. His career path includes significant management roles at major institutions such as Wells Fargo, Bank of America, and The Federal Savings Bank, where he contributed extensively to talent cultivation and guided loan originators toward becoming high achievers.
Sokobin’s Vision for Growth
"My career has been dedicated to nurturing talent and establishing teams that consistently perform at high levels," Sokobin commented. He expressed enthusiasm about joining GRA, highlighting the opportunity to work alongside Brian Scott Cohen and integrating into a team recognized for its strong reputation. He noted that Guaranteed Rate Affinity possesses the necessary infrastructure, partnerships, and technology to empower loan officers to excel.
In his new role, Sokobin will concentrate on several key areas: recruiting innovative talent, mentoring emerging loan officers, and enhancing team dynamics to fuel growth, particularly within the Brian Scott Cohen Team. By utilizing the company's partnerships and advanced technology platform, he is set to strengthen performance metrics and broaden the team's reach throughout New York.
Brian Scott Cohen’s Support for the New Appointment
Brian Scott Cohen expressed his thoughts on Sokobin’s recruitment, stating, "Marc introduces a unique blend of production experience and leadership insights. He recognizes what is essential for building supportive environments for successful loan officers. His emphasis on mentorship and recruitment will be vital as we embark on our journey of expansion. We are thrilled to welcome him aboard and look forward to advancing our goals together."
About Guaranteed Rate Affinity
Guaranteed Rate Affinity represents a collaborative effort between Guaranteed Rate, Inc. and Anywhere Integrated Services (NYSE: HOUS), managing some of the most reputable brands in real estate. This innovative partnership has successfully financed over $100 billion in loans since its formation. GRA specializes in providing mortgage services to Anywhere's real estate, brokerage, and relocation subsidiaries.
The company is dedicated to offering unparalleled support to brokers nationwide, ensuring efficient pre-approvals, timely appraisals, and swift loan closings. This commitment enables buyers to act promptly and confidently in today's vibrant housing market. GRA also extends its exceptional services to the public and various real estate brokerage and relocation companies across the nation, enhancing the relocation experiences for employees through outstanding customer service, efficient digital mortgage solutions, and competitive rates.
It is noteworthy that Guaranteed Rate holds a controlling stake of 50.1% in Guaranteed Rate Affinity, while Anywhere retains 49.9%. The availability of certain mortgage products, including reverse mortgages, may vary by location and are not universally accessible. Interested clients should consult a Guaranteed Rate Affinity loan officer for specifics on state availability.
Frequently Asked Questions
Who is Marc Sokobin?
Marc Sokobin is the new Director of Sales and Market Development at Guaranteed Rate Affinity, bringing extensive mortgage industry experience.
What is the role of Director of Sales at GRA?
The Director of Sales focuses on recruiting talent, mentoring loan officers, and enhancing team performance within the organization.
How long has Marc Sokobin worked in the mortgage industry?
Sokobin has over 30 years of experience in the mortgage sector, starting as a loan originator and moving into leadership roles.
What does Guaranteed Rate Affinity do?
Guaranteed Rate Affinity provides mortgage lending services and support to various real estate and brokerage firms, facilitating swift loan approvals and closings.
What are the benefits of the Guaranteed Rate Affinity model?
The model ensures effective service delivery, enabling fast pre-approvals and comprehensive support for home buyers, enhancing their purchasing experience.
