NESCAFÉ® Launches Innovative Espresso Concentrate for Coffee Lovers
Introducing NESCAFÉ® Espresso Concentrate
The world of coffee has taken an exciting turn with the launch of NESCAFÉ® Espresso Concentrate, the first liquid concentrate from NESCAFÉ®. This innovative product offers coffee aficionados a simple yet effective way to create café-style iced espresso beverages right from their homes. With NESCAFÉ® Espresso Concentrate, delicious coffee is just a pour away, allowing for endless customization without sacrificing quality.
Revolutionizing Café-Style Beverages
NESCAFÉ® is meeting the increasing demand for at-home coffee experiences that are both customizable and convenient. The new espresso concentrate easily blends with water or milk, making it possible for anyone to craft a premium iced espresso drink in mere seconds. Whether you're in the mood for an iced mocha, macchiato, or cappuccino, this product simplifies the process, ensuring you enjoy the luxury of café-quality drinks without the hassle of expensive equipment or complicated brewing methods.
Quality Ingredients for the Best Experience
NESCAFÉ® Espresso Concentrate is meticulously crafted using 100% Arabica beans known for their smooth texture and rich flavor. This espresso concentrate is available in two enticing flavors that promise to elevate your coffee game:
1. NESCAFÉ® Espresso Concentrate Black
This version offers a robust and rich espresso experience, serving as the perfect base for any customized blend you envision.
2. NESCAFÉ® Espresso Concentrate Sweet Vanilla
A delightful balance of sweetness and smooth flavor, this variant ensures that every sip is both comforting and satisfying, appealing to those who enjoy a sweeter coffee experience.
Meeting Demands of Modern Consumers
Felipe Acosta, the Senior Brand Marketing Manager for NESCAFÉ®, articulated the changing preferences of younger consumers, stating, "While tastes may shift, the desire for cold, convenient, customizable coffee remains steadfast. With NESCAFÉ® Espresso Concentrate, our goal is to provide consumers, especially Gen Z and millennials, with an easy way to indulge in creative iced espresso drinks without the need for advanced brewing devices or tools. Our endeavor follows the successful launches of NESCAFÉ Gold Espresso and Ice Roast, reinforcing our commitment to quality and innovation in the coffee segment."
Availability and Pricing
The NESCAFÉ® Espresso Concentrate comes in a convenient 300 mL bottle, which can yield approximately 20 cups of delightful espresso when prepared as directed. Starting next month, coffee enthusiasts can find it on shelves nationwide at a suggested retail price of $9.49, with variations by retailer.
Stay Connected with NESCAFÉ
To stay informed about the latest product launches and news from NESCAFÉ, follow them on popular social media platforms such as Instagram, Facebook, TikTok, and X, or visit their website for more details on their diverse coffee offerings.
About Nestlé USA
Nestlé USA is highly regarded for its commitment to enhancing quality of life through food. With an extensive lineup of recognized brands, including Coffee mate, DiGiorno, and Nestlé Toll House, they lead the sector with the most expansive coffee portfolio, featuring popular options like Nescafé and Starbucks Coffee at Home. Nestlé USA is part of Nestlé S.A., the world's largest food company, which has consistently been recognized as one of 'The World’s Most Admired Food Companies' for over 25 years.
Frequently Asked Questions
What is NESCAFÉ® Espresso Concentrate?
It is a liquid coffee concentrate that allows users to make café-quality iced espresso drinks at home easily.
What ingredients are used in NESCAFÉ® Espresso Concentrate?
The concentrate is made with 100% Arabica beans, ensuring a smooth and rich flavor.
How is NESCAFÉ® Espresso Concentrate prepared?
Simply pour the concentrate into a glass filled with ice, mix it with water or milk, and customize it as desired.
What flavors are available for NESCAFÉ® Espresso Concentrate?
It is offered in two flavors: Black and Sweet Vanilla.
When will NESCAFÉ® Espresso Concentrate be available?
It is set to be available at retailers nationwide starting next month.
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