Needham's Positive Outlook on On Holding Sparks Investor Interest

Needham Initiates Coverage on On Holding with Buy Rating

Recently, Needham, a notable brokerage firm, began its coverage on On Holding AG (NYSE: ONON), designating it with a favorable 'buy' rating and setting an ambitious target price of $64. This marks an exciting development for investors interested in this rapidly growing athletic footwear and apparel brand.

Strong Growth Trajectory

According to Needham, On Holding has emerged with impressive growth metrics, showcasing significant revenue advancements and an expansion of healthy margins. The company continues to gain traction as its brand awareness increases, positioning itself prominently among leading sneaker retailers across the globe.

Analysts' Perspective

Tom Nikic, an analyst with Needham, expressed optimism about On Holding's future growth potential. He noted, “We believe the company has a continued runway for strong growth, as they increase brand awareness and gain shelf space with the biggest and best sneaker retailers in the world.” This is a promising perspective given the competitive nature of the footwear industry.

Valuation Insights

Despite being nominally valued at five times its expected revenues for 2025, analysts suggest that the stock's robust fundamentals may justify this premium pricing. Nikic pointed out that while valuation metrics appear high, the potential for ongoing stock momentum remains viable as long as the company's fundamentals continue to support this price.

Rapid Revenue Growth

On Holding stands out as the fastest expanding company within Needham's current coverage universe, with anticipated revenue growth of 32% in 2024. Notably, its Direct-to-Consumer (DTC) segment is experiencing rapid development, boasting a remarkable 43% growth year-to-date, which eclipses the 24% growth seen in wholesale sales.

Rising Brand Awareness

Even with such impressive growth figures, the brokerage noted that On Holding's brand awareness remains relatively low, particularly in significant markets such as the United States, United Kingdom, France, and Australia. Around a year ago, brand awareness was estimated to be under 10% in these regions. However, this figure is climbing quickly, with awareness doubling in the U.S. to approximately 20% and tripling in France, indicating a positive trend for the brand's future.

Conclusion

The market reception of On Holding (NYSE: ONON) seems to be gearing towards a more favorable outlook as it gains visibility and expands its consumer base. With the backing of analysts like Needham, the company shows promising prospects for long-term success, prompting investors to take notice of their growth story.

Frequently Asked Questions

What did Needham say about On Holding's growth?

Needham highlighted On Holding's impressive revenue growth and healthy margin improvements, indicating strong fundamentals for future growth.

What is the target price set by Needham for On Holding?

Needham set a target price of $64 for On Holding, reflecting their positive outlook on the company's growth trajectory.

How is On Holding performing in terms of revenue growth?

On Holding is expected to achieve 32% revenue growth in 2024, signifying its position as a rapidly growing company within its sector.

What is the significance of brand awareness for On Holding?

Brand awareness is crucial for On Holding as it currently remains relatively low in key markets, but is increasing significantly, which could drive future sales.

How does On Holding's Direct-to-Consumer segment compare to wholesale sales?

The Direct-to-Consumer segment is outperforming wholesale sales, with growth reported at 43% year-to-date compared to 24% for wholesale.

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