Natural Balance's Ultra Protein Wins Cat Food Innovation Award

Author: Kelly Martin Updated: 08-07-2025 01:56 PM

Natural Balance Pet Foods Triumphs with Ultra Protein

Natural Balance Pet Foods has recently been celebrated for its exceptional cat food innovation, securing the prestigious Cat Food Innovation of the Year award. This recognition was awarded at the 2025 Pet Innovation Awards, a competition designed to spotlight the most remarkable advancements in the evolving pet industry.

Innovation in Feline Nutrition

The highlight of Natural Balance's award-winning portfolio is the Ultra Protein diet, which emphasizes high protein levels derived from nutrient-rich organ meats. This unique formula is crafted to deliver both outstanding nutrition and irresistible taste, ensuring great acceptance by cats. Available in both dry kibble and succulent wet varieties, including pâté and cuts in gravy, Ultra Protein fulfills the nutritional demands and taste preferences of our feline companions.

Ultra Protein+ for Enhanced Health

In addition to the main Ultra Protein line, Natural Balance offers Ultra Protein+ formulations. These recipes are packed with functional ingredients designed to support vital aspects of feline health. Building on the foundation of over 40% protein content, Ultra Protein+ helps to boost immune health, improve digestive function, and promote healthy skin and coat. Both ranges provide pet parents with nutritious options they can trust.

Commitment to Quality

"We are honored to be selected for the Cat Food Innovation of the Year award among such strong competition," remarked Greg Shearson, CEO of Ethos Pet Brands, the parent company of Natural Balance. He further emphasized the company’s commitment to creating products suitable for cats, noting their carnivorous nature and preference for protein-rich diets. The Ultra Protein and Ultra Protein+ lines have been carefully crafted to meet these standards, using genuine organ meats to ensure both high nutritional value and flavors cats instinctively crave.

Cooking Standards and Availability

Both the Ultra Protein and Ultra Protein+ recipes are prepared in the U.S. and are a testament to the needs of contemporary pet owners who seek premium nutrition for their pets. With a commitment to top-quality ingredients, these formulas not only support the essential amino acid needs of cats but also aid in muscle development, digestion, and overall energy levels. The new Ultra Protein recipes are available at various retailers, including Pet Supplies Plus, Amazon, and Chewy, with prices starting at around $19.99 for dry food and $1.99 for wet options.

Speak with Us

To learn more about these innovative offerings, you can visit Natural Balance’s official website or reach out to their representatives for potential interviews. The brand will also be present at the upcoming SuperZoo event from August 13 to 15.

Frequently Asked Questions

What is Ultra Protein by Natural Balance?

Ultra Protein is a line of cat food formulated with high protein levels derived from organ meats, designed for optimal feline nutrition and taste.

What sets Ultra Protein+ apart?

Ultra Protein+ recipes build upon the Ultra Protein foundation and include functional ingredients aimed at enhancing health benefits such as immune support and digestive function.

Where can I purchase these products?

Natural Balance products are available at major retailers like Pet Supplies Plus, Amazon, and Chewy.

What is the price range for these cat foods?

The starting price for dry Ultra Protein food is approximately $19.99, while wet food options start around $1.99.

How does Natural Balance ensure quality in its products?

Natural Balance prioritizes high-quality ingredients and rigorous safety testing to provide pets with safe and nutritious food, alongside their Feed with Confidence™ program.

About The Author

Hello Kelly Martin here, a financial and publicly traded company specialist committed to writing with clarity and sage advice. Having a wealth of experience and a thorough grasp of corporate dynamics and the financial environment, my main goal in writing blog posts and articles is to provide insightful analysis together with useful guidance. My objective is to arm readers with the information they need to comprehend the complexities of publicly traded companies and make wise financial decisions.

Writing for several financial blogs has let me interact with a wide range of readers, from novice investors to seasoned pros looking for fresh perspectives. My goal is to make corporate analysis and finance understandable and interesting so you may confidently negotiate the intricacies of the financial world. I appreciate you traveling with me toward success and financial literacy.

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