Natura &Co Achieves Significant Growth in Latin America Sales

Natura &Co Reports Impressive Q1-25 Results

Natura &Co Latam has shown remarkable improvement in its financial performance in the first quarter of the year. The company's recurring EBITDA margin surged to 15%, indicating a noteworthy increase compared to the previous quarter.

Financial Highlights of Q1-25

In the reporting period, Natura &Co achieved a gross margin of 67.1%, a compelling growth driven by the successful integration of their Natura and Avon brands across various Latin American markets. This integration includes initiatives from the so-called Wave 2 phase, which has positively influenced the company's profitability.

Revenue Growth and Brand Performance

The revenue for Natura &Co in Latin America showed an increase of 12.2% from the same quarter last year. This was met with strong contributions from the Natura brand, which reported an impressive 8.2% revenue growth in Brazil and a notable 38.4% in other Hispanic markets, even excluding Argentina.

Operational Efficiency and Expansion

Retail growth in Brazil was enhanced by robust same-store sales and a vigorous retail expansion strategy, boosting the number of owned stores to 149 and franchises to 869. Digital sales also took a leap, growing by 34.7% year-on-year as Natura made strides in bolstering its presence on social media.

Future Outlook

Looking ahead, Natura &Co is focused on achieving sustained year-on-year growth in its EBITDA margin by the end of this year. The company is strategically reinvesting the efficiencies gained from Wave 2 into marketing and operational initiatives, projecting a balanced investment spread without excessive volatility moving forward.

Commitment to Sustainability

From an environmental standpoint, a highlight of the quarter was the Celaya plant in Mexico becoming the first Natura facility powered entirely by certified solar energy. This initiative reflects Natura's commitment to reducing carbon emissions and aligning with global climate goals, aiming for an 83% reduction in annual emissions.

Acknowledgment and Recognition

Natura has consistently been acknowledged for its ethical business practices, being named one of the World's Most Ethical Companies for the 14th time. This commitment to sustainability and social responsibility continues to enhance its competitive position in the industry.

Net Loss Improvement

In Q1-25, Natura's net loss decreased significantly by 84%, dropping from R$935 million last year to R$151 million this year, illustrating the effectiveness of its ongoing simplification strategy.

About Natura &Co

Natura &Co is dedicated to bringing the benefits of its brands to consumers through an extensive network of 4.8 million Beauty Consultants and Representatives, in addition to operating over 1,000 stores and employing more than 19,000 individuals. The group's operation is split between Natura &Co Latin America and Avon International, allowing for strategic management across diverse global markets.

Frequently Asked Questions

What is the EBITDA margin reported by Natura &Co in Q1-25?

Natura &Co reported a recurring EBITDA margin of 15% in Q1-25.

How much did Natura's revenue grow compared to the previous year?

The company's revenue grew by 12.2% in Latin America compared to the same quarter last year.

What sustainability initiatives has Natura implemented?

Natura's Celaya plant in Mexico is now fully powered by certified solar energy, significantly reducing carbon emissions.

What was the impact of the Wave 2 initiative on Natura's operations?

Wave 2 has positively influenced profitability, improving the gross margin and operational efficiency within the integrated countries.

How does Natura &Co rank in terms of ethical business practices?

Natura has been recognized as one of the World's Most Ethical Companies for the 14th time, reflecting its commitment to sustainable practices.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

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