MySize Inc. Appoints New CGO to Propel Global Growth Initiatives
MySize Inc. Welcomes Borja Cembrero Saralegui as Chief Growth Officer
In an exciting move to enhance its growth strategy and bolster its position in the fashion tech arena, MySize Inc. (NASDAQ: MYSZ) has appointed Borja Cembrero Saralegui as the Chief Growth Officer (CGO). This strategic appointment marks a significant milestone for the company as it progresses toward its global expansion and sustainability goals.
A New Era of Innovation and Growth
Cembrero arrives at MySize with a wealth of experience in AI-driven retail solutions and a strong foundation in fashion technology innovation. As the co-founder and former CEO of Naiz Fit, a company acquired by MySize in 2022, he showcased his ability to scale AI-powered sizing solutions, dramatically improving retail efficiency across several international markets.
Accelerating MySize’s Global Strategy
In his new role as CGO, Borja will oversee MySize’s international initiatives, focusing on strategic partnerships, mergers, and acquisitions. His extensive background enables him to identify key opportunities that will enhance MySize's standing as a leader in AI-powered fashion solutions. Ronen Luzon, the Founder and CEO of MySize, expressed confidence in Cembrero's innovative approach, stating, "His leadership will be vital as we explore new avenues for growth and efficiency through cutting-edge technology and partnerships."
Leveraging Breakthrough Technologies
MySize is well poised to redefine retail experiences through technological advancements such as virtual fitting solutions and smart data analytics platforms. With Cembrero at the helm of growth strategy, the company plans to take full advantage of these technologies to improve size personalization, enhance customer experiences, and innovate its offerings in the market.
Strengthening the Circular Fashion Initiative
Moreover, Cembrero's leadership comes at a pivotal time for MySize as the company initiates its foray into circular fashion with the acquisition of Percentil, a leading marketplace in second-hand fashion. This move not only diversifies MySize's business model but also aligns with the growing demand for sustainable fashion solutions.
A Vision for the Future
Borja expressed his enthusiasm for the new role during his acceptance, stating, "I'm thrilled to join MySize at such a transformative juncture. The company has exceptional technology and momentum, and I am eager to build on this foundation to expand our global impact." His vision reflects a commitment to not only innovate but also to inspire the way customers engage with fashion both online and offline.
About MySize Inc.
MySize Inc. (NASDAQ: MYSZ) stands as a pioneering leader in offering AI-powered sizing recommendations along with digital commerce solutions tailored for the fashion sector. With innovative tools like MySizeID and Naiz Fit, as well as a venture into circular fashion via Percentil, the company is committed to helping retailers enhance customer fit, reduce return rates, and perfect the shopping experience.
Frequently Asked Questions
What role will Borja Cembrero Saralegui play at MySize?
Borja will serve as the Chief Growth Officer, leading international expansion and strategic initiatives.
How will MySize be enhancing its technology under new leadership?
The company aims to innovate through AI-driven solutions and virtual fitting technology to improve customer experiences.
What is the significance of the Percentil acquisition for MySize?
It marks MySize's entry into the circular fashion market, helping to promote sustainability and diversify their business model.
What are MySize's goals for growth in the coming years?
MySize aims to expand its market presence globally while leveraging advanced technologies for better customer engagement.
How can stakeholders stay informed about MySize?
Investors and interested parties can check updates in the Investor Relations section of MySize's website and follow their social media channels.
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