MySize Expands Presence in Circular Fashion with Percentil

MySize Strengthens Circular Fashion Strategy

Amid an evolving landscape in the apparel industry, MySize, Inc. is making significant strides in enhancing its position within Europe's circular fashion economy through the acquisition of Percentil. This strategic move is empowered by the EU's increasing regulatory emphasis on sustainable apparel practices, which require brands to prioritize durability, repairability, recyclability, and traceability in their products.

Financial Performance and Strategic Growth

Ronen Luzon, the Founder and CEO of MySize, expressed a commitment to fostering long-term value while maintaining operational momentum. “The EU is rewriting fashion's rulebook. Percentil is designed to help brands comply with these new standards and unlock new opportunities for growth,” Luzon stated, highlighting the potential that this acquisition brings to the company in navigating the changing market.

Key Financial Metrics for H1 2025

For the second quarter of 2025, MySize reported a revenue of $2.0 million, a 2% increase year-over-year, largely attributed to the integration of Percentil. However, their overall revenue for the first half of 2025 decreased to $3.5 million, reflecting a 30% decline year-over-year, primarily due to challenges encountered in Orgad sales from market fluctuations. Despite these challenges, gross profit saw a positive shift, reaching $1.1 million for Q2 2025, marking a 14% increase from the previous year.

Notably, the company showcased an improvement in operational losses, decreasing to $586,000 for the second quarter, representing a 49% reduction versus the same time period in 2024. The cash position stood robust at $4.28 million as of June 30, 2025, underscoring financial stability amidst transitions.

Percentil's Impact on Sustainability

Percentil's operations are directly aligned with the EU's Circular Economy Action Plan and Extended Producer Responsibility for textiles, positioning MySize at the forefront of this transformative wave. The platform facilitates brands' compliance with emerging legislative requirements that mandate effective product lifecycle management, comprising recycling, repair, and take-back programs.

The Game-Changing Role of Percentil

This integration is not merely a compliance mechanism but represents a pivotal shift in the sustainability landscape, driven by both regulatory demands and growing consumer preferences for eco-friendly practices. Percentil’s innovative applications in AI-powered product matching and advanced logistics present substantial advantages for brands adapting to this evolving marketplace.

Looking Forward: Strategic Development

As MySize positions itself for the future, leveraging a diverse revenue model is crucial in creating synergies and ensuring recurring cash flow. The company anticipates that Percentil will substantially contribute to its revenue in the latter half of 2025, powered by strategic partnerships with brands looking to meet regulatory demands concerning sustainability.

About MySize, Inc.

MySize, Inc. (MYSZ) is an AI-driven fashion technology company specializing in sizing solutions, e-commerce operations, and circular fashion platforms. Their offerings encompass Orgad, a retail business focused on fashion and equipment e-commerce, and Percentil, a leading platform in the vintage and resale clothing market that aligns with strict circular fashion legislation. These solutions empower retailers to enhance conversion rates, optimize average order values, and lower return rates, making a significant stride towards sustainable commerce.

Frequently Asked Questions

What is Percentil's significance for MySize?

The acquisition of Percentil strengthens MySize's position in the circular fashion market by facilitating compliance with EU regulations on sustainability and product lifecycle management.

How has MySize's revenue changed in 2025?

In the second quarter of 2025, MySize reported a revenue increase to $2.0 million, while the overall revenue for the first half of the year decreased to $3.5 million compared to the previous year.

What are the strategic goals for MySize in the coming years?

MySize aims to leverage its diversified revenue streams to enhance operational synergies, grow its market presence, and significantly increase the contribution of Percentil through strategic brand partnerships.

How does Percentil help brands?

Percentil aids brands in adapting to regulatory changes in the fashion industry, offering tools that enhance product sustainability and lifecycle management while unlocking opportunities for growth.

What financial position does MySize hold?

As of June 30, 2025, MySize reported a strong cash position of $4.28 million, illustrating financial stability as it navigates through market challenges and regulatory shifts.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

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