Myriad Genetics Introduces At-Home Early Gender DNA Test

Myriad Genetics' Retail Launch for At-Home Fetal Sex Test

Myriad Genetics, Inc. (NASDAQ: MYGN), a frontrunner in genetic testing, is making significant strides in empowering expectant parents by expanding access to prenatal testing. The innovative SneakPeek test, renowned for its remarkable accuracy exceeding 99%, is now available over the counter in more than 8,800 retail outlets, including major chains like Walmart. This new availability allows parents to find out their baby's gender as early as six weeks into pregnancy from the comfort of their homes.

The Demand for Early Gender Testing

Recent consumer surveys indicate that a staggering 82% of expectant parents express the desire to know their baby's sex before birth, with many preferring to purchase the test in-store rather than online. This growing trend showcases the evolving expectations of parents who are eager to prepare for their baby’s arrival. Information about the baby's gender is crucial for planning baby names, nurseries, and creating registries, while also helping parents bond and reduce anxiety during pregnancy.

Commitment to Expectant Families

Melissa Gonzales, president of women’s health at Myriad Genetics, emphasized the company's dedication to supporting new families. "We are devoted to providing reliable, affordable, and accessible solutions that grant expectant parents the information they seek when and where they need it," she stated. The retail expansion of the SneakPeek test through national partners aims to enhance the experience of gender discovery, which marks one of the first key moments in parental bonding with their child.

Rebranding and New Packaging

The launch of the retail version of the SneakPeek test also signifies a pivotal moment for the product, ushering in a rebrand coupled with new packaging and a dedicated website. These changes aim to enhance the significance of the gender discovery moment for parents, which is encapsulated in their new tagline, "Plan for Joy." This reflects the joy and connection that comes with this exciting discovery, amidst the various challenges that pregnancy entails.

Understanding the SneakPeek Test

The SneakPeek test kit is uniquely designed to ensure a pain-free experience for users. It includes the patented SneakPeek Snap device, which collects a blood sample from the user’s upper arm with a simple push of the button. This sample, sealed in a postage-paid envelope, is sent to the SneakPeek laboratory, with results often delivered on the same day the sample arrives via celebratory text and email.

Availability in Retailers Nationwide

The SneakPeek test is now conveniently available at Walmart, Walgreens, and CVS stores, making it easier for families to access this innovative product. As part of their ongoing commitment to expanding consumer access, Myriad Genetics is determined to make this essential tool readily available to those eager to discover their baby’s gender.

The Mission of SneakPeek

Myriad Genetics is dedicated to democratizing DNA-based prenatal information, ensuring that all families have access to valuable information at a reasonable cost. The SneakPeek test has, since its inception in 2015, provided families with a convenient and non-invasive way to learn their baby's sex. Following the acquisition of Gateway Genomics, the parent company of SneakPeek, Myriad continues to focus on increasing accessibility through retail partners, enhancing the options available for families.

Frequently Asked Questions

What is the SneakPeek test?

The SneakPeek test is an at-home DNA-based test that enables expectant parents to learn their baby's gender as early as six weeks into pregnancy.

How accurate is the SneakPeek test?

The SneakPeek test boasts an accuracy rate of over 99%, making it one of the most reliable gender determination tests available.

Where can I buy the SneakPeek test?

The test is available in over 8,800 retail locations, including stores like Walmart, Walgreens, and CVS.

How does the SneakPeek test work?

The user collects a blood sample using the SneakPeek Snap device, sends the sample to the lab, and receives results quickly via text message and email.

What is Myriad Genetics' goal for the SneakPeek test?

Myriad Genetics aims to provide affordable and accessible prenatal testing solutions, helping families gain crucial information for bonding and preparation.

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