M&T Bank Launches Team M&T to Enhance Athletic Sponsorships
M&T Bank Launches Team M&T to Enhance Athletic Sponsorships
A new sponsorship initiative builds on M&T's sports legacy by spotlighting individual athletes as advocates and changemakers.
M&T Bank (NYSE: MTB) is excited to unveil a fresh and innovative sponsorship initiative called Team M&T. This initiative sheds light on the incredible power of individual athletes and emphasizes their influence both in sports and their communities. Rather than focusing solely on team sponsorships, Team M&T supports athletes as they emerge as leaders, advocates, and inspiring role models.
Evolving Commitment to Sports
The announcement of Team M&T marks a significant expansion of M&T Bank's long-standing dedication to the sporting world. As the official bank of prominent teams like the Buffalo Bills and the naming rights partner for M&T Bank Stadium—home of the Baltimore Ravens—this initiative symbolizes a commitment to not just teams but also to the athletes who make sports exciting.
Meet the Athletes of Team M&T
The athletes involved in Team M&T are selected for their impactful roles as community leaders and their dedication to causes they deeply care about. Here are some of the notable athletes:
- Emily Sonnett: A powerhouse soccer player for Gotham FC, she is a World Cup Champion and Olympic gold medalist. With over 100 appearances for the U.S. Women's National Team, Emily advocates for youth mentorship, ensuring young athletes build confidence and vital skills.
- Noelle Lambert: As a two-time Paralympian in track and field and founder of The Born to Run Foundation, Noelle is committed to providing specialized prosthetics for young amputees, fostering more inclusive and accessible communities.
- Lois Cook: A professional football player with the D.C. Divas, Lois is also the founder of a girls' football league in Virginia. She champions access to sports for young people, emphasizing the importance of athletic programs.
- Zay Flowers: As a wide receiver for the Baltimore Ravens and their first Pro Bowl selection, Zay uses his platform to mentor youth in Baltimore, encouraging them to achieve their dreams through dedication and involvement in their communities.
Krista Phillips, M&T's Chief Customer Officer, emphasizes the essence of Team M&T: "This initiative transcends sports; it’s about leadership, resilience, and creating a positive impact. Our Team M&T athletes aren’t just athletes—they are connectors and advocates for change. Their stories resonate with fans and customers, and we are thrilled to support them in using their influence to inspire others."
Community and Collaboration
In building Team M&T, M&T collaborated with women's sports consultancy Parity to identify athletes whose endeavors reflect the bank's values of leadership, integrity, and meaningful impact. The bank also worked closely with Crowley Webb to devise a robust social media strategy that appeals to both fans and consumers, fostering genuine engagement.
This partnership model, driven by values and community engagement, aligns with modern trends in consumer interaction with sports. It allows M&T Bank the ability to connect with diverse audiences while promoting the athletes’ initiatives and causes at various events throughout the bank's reach.
Looking Ahead
Through Team M&T, these athletes will participate in events that resonate with the bank's mission to give back to the community, which will be paired with collaborative charitable campaigns that align with their passions. M&T Bank aims to build a strong platform not just for sporting events, but for positive societal contributions led by these inspiring individuals.
For more information about Team M&T and their initiatives, you can visit www.mtb.com/teammtb.
About M&T Bank
M&T Bank Corporation, headquartered in Buffalo, New York, is a leading financial holding company. Its principal banking arm, M&T Bank, offers a range of products and services throughout the eastern U.S., from Maine to Virginia and Washington, D.C. Trust-related services are provided through its Wilmington Trust affiliates and M&T Bank, ensuring quality and consistency across markets. To learn more about M&T Bank, visit www.mtb.com.
Frequently Asked Questions
What is Team M&T?
Team M&T is a new sponsorship initiative by M&T Bank that highlights individual athletes as leaders and advocates in their communities.
Which athletes are part of Team M&T?
Notable athletes include Emily Sonnett, Noelle Lambert, Lois Cook, and Zay Flowers, each making significant contributions both in sports and their communities.
How does Team M&T differ from traditional sponsorships?
This initiative focuses on supporting individual athletes rather than just teams, highlighting their roles as mentors and community leaders.
What is M&T Bank's mission with Team M&T?
The mission is to empower athletes to create positive change in their communities and to inspire others through their actions.
How can I learn more about Team M&T?
For detailed information about Team M&T and their initiatives, visit their dedicated webpage at www.mtb.com/teammtb.
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