Movable Ink Launches Da Vinci in Europe, Transforming Marketing

Movable Ink Expands AI Solutions to European Markt

Movable Ink, a leader in AI-driven personalization, is making waves as it expands its innovative Da Vinci platform to Europe. This launch is set to revolutionize marketing efforts for brands across the continent, allowing for tailored customer engagement on an unprecedented scale.

Currys Achieves Remarkable Outcomes

Currys, a premier omnichannel retailer in the UK, has seen phenomenal results using Movable Ink’s Da Vinci. Recently reported statistics reveal a significant 37% increase in incremental revenue. This surge can be attributed to the enhanced marketing capabilities Da Vinci provides, enabling companies to connect with customers more effectively than ever.

AI Decisioning for Future Enhancements

Movable Ink has exciting plans in place as Da Vinci gears up for the future. An innovative AI decisioning feature for mobile, encompassing rich push notifications, SMS/RCS, and in-app messages, is expected to roll out in the first half of 2026. This functionality will further amplify the platform's capabilities, allowing marketers to execute their campaigns seamlessly across multiple channels.

Transforming Marketing Strategies

With Da Vinci's introduction in Europe, Movable Ink aims to provide marketers with the tools necessary to foster creativity while maintaining high performance. Adam Stambleck, President of Movable Ink, emphasizes the platform's dual focus on creativity and effectiveness, stating that the company is committed to setting the standard for AI-powered personalization at scale.

Significant Improvement in Engagement and Revenue

The adoption of Da Vinci has proven beneficial to brands, which have reported an average lift of 28% in conversions along with a substantial 35% increase in year-to-date revenue. The ability to optimize customer interactions in real-time underpins this performance, allowing brands to strengthen customer relationships while driving sales.

Rapid Innovation and Future Prospects

The pace of innovation at Movable Ink is rapid, with Da Vinci’s mobile capabilities being at the forefront. Notably, the upcoming enhancements will include cross-channel insights and partnerships with leading mobile vendors, indicating a commitment to continuous improvement in marketing strategies across all platforms.

Recognition for Responsible AI Practices

Recently, Movable Ink achieved the ISO/IEC 42001 certification, which highlights the company’s dedication to responsible AI governance and innovation. This certification complements their existing credentials and showcases their commitment to customer trust and data security, essential in today's digital landscape.

About Movable Ink

Movable Ink's goal is to transform how brands engage with their customers. Utilizing advanced automation and AI, Movable Ink personalizes each interaction, enabling organizations to optimize their customer experiences. Headquartered in New York City, with a talented workforce of around 600 individuals, Movable Ink is expanding its operations globally, reaching clients in North America, Central America, Europe, and Australia.

Frequently Asked Questions

What is Movable Ink’s Da Vinci?

Da Vinci is an AI-powered marketing platform that enables brands to tailor their customer engagement strategies through advanced personalization techniques.

How does Da Vinci benefit businesses?

Businesses utilizing Da Vinci have reported increased engagement and revenue, with notable improvements in conversion rates thanks to real-time personalization.

When will Da Vinci for Mobile launch?

The mobile features for Da Vinci are expected to launch in the first half of 2026, extending the platform's capabilities to various mobile communication channels.

What certifications does Movable Ink hold?

Movable Ink holds several certifications, including ISO/IEC 42001, ISO/IEC 27001, ISO/IEC 27701, and SOC 2, demonstrating their commitment to responsible AI practices and data security.

Where is Movable Ink headquartered?

Movable Ink is headquartered in New York City and has a presence across North America, Europe, Australia, and Central America.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

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