Mobilink Microfinance Bank's Invisible Heirs Campaign Triumphs
Mobilink Microfinance Bank's Significant Recognition
VEON Ltd. has exciting news to share! Their cherished subsidiary, Mobilink Microfinance Bank, has received notable acclaim at the GSMA Global Mobile (GLOMO) Awards during the Mobile World Congress. The award highlights the remarkable ‘Invisible Heirs’ campaign, designed to address the pressing issue of women in Pakistan not receiving their rightful inheritance.
A Closer Look at the Invisible Heirs Campaign
The Invisible Heirs initiative aims to combat the significant financial inequalities faced by women. It features a unique inheritance calculator integrated within the Mobilink Bank’s Dost mobile app, allowing women to effortlessly determine their rightful share. Furthermore, the campaign presents a moving video narrative, illustrating the challenges and barriers that women encounter while trying to secure their inheritance. This powerful message has ignited a nationwide dialogue, encouraging action towards gender equality.
Leadership Voices Supporting Change
Aamir Ibrahim, the CEO of Jazz and Chairman of Mobilink Microfinance Bank, expressed pride in this accolade, stating, “This award is not merely an acknowledgment; it symbolizes our strong commitment to foster meaningful change through innovation. The Invisible Heirs campaign not only highlights a critical issue but also provides actionable solutions, enabling women to seize control of their financial destinies.”
Empowering Financial Futures
Haaris Mahmood Chaudhary, President & CEO of Mobilink Microfinance Bank, shared his excitement about receiving the GLOMO Award, categorizing it as a crucial step forward in enhancing women's financial independence. He passionately noted, "Empowering women to assert their inheritance rights is essential for advancing gender equality in Pakistan. Our bank’s dedication to innovation and lasting impact is exemplified through this recognition, which motivates us to educate and empower women to secure their financial rights confidently."
Continuing Legacy of Success
This recognition adds yet another feather to VEON’s cap at the GLOMO Awards. In the previous year, VEON’s Ukrainian counterpart, Kyivstar, bagged the award for the ‘Best Mobile Innovation Supporting Emergency or Humanitarian Situations’ due to their impressive Network Resilience Project. Mobilink Bank has also earned accolades for earlier work, notably the ‘Digital Nations Video Creativity Award’ for the Invisible Heirs campaign during GSMA's M360 Asia-Pacific event in the preceding year.
Innovations from Other Industry Leaders
A further testament to the fintech sector's remarkable evolution in Pakistan comes from JazzCash, which secured a nomination for the GLOMO Awards this year in the ‘Best Fintech Innovation’ category. Their innovative Tap Pay for Business feature reflects the rapid advancement of digital finance in the region.
About VEON and Its Vision
VEON stands as a pioneering digital operator, delivering connectivity and digital services to around 160 million users. With operations spread across six countries, representing over 7% of the world's population, VEON is profoundly impacting lives through technology-driven services that promote both individual empowerment and economic vitality. This ambitious organization is publicly traded on NASDAQ and has its headquarters nestled in Dubai.
About Mobilink Microfinance Bank
Mobilink Microfinance Bank proudly stands as Pakistan’s foremost digital microfinance institution, dedicated to advancing financial inclusion and digital transformation across the country. They recently earned the prestigious title of ‘Best Microfinance Bank’ at the Pakistan Banking Awards, showcasing their unwavering commitment to empowering individuals through financial literacy and accessibility.
Contact Information
For further inquiries, reach out to Hande Asik, Group Director of Strategy and Communications at VEON by emailing pr@veon.com.
Frequently Asked Questions
What is the Invisible Heirs campaign?
The Invisible Heirs campaign is an initiative by Mobilink Microfinance Bank aimed at addressing gender-based financial inequality, particularly regarding women's inheritance rights in Pakistan.
Why did Mobilink Microfinance Bank win the GLOMO Award?
The award was granted for the innovative and impactful approach taken by the Invisible Heirs campaign, which provides tools for women to understand and claim their inheritance rights.
What does the inheritance calculator do?
The inheritance calculator allows women to easily calculate their rightful share of inheritance using the Mobilink Bank’s Dost mobile app, facilitating access to their legal entitlements.
How does VEON support its subsidiaries like Mobilink?
VEON supports its subsidiaries by providing resources, innovation strategies, and a platform to implement socially impactful initiatives that promote digital transformation.
Where can I learn more about VEON?
Visit VEON’s official website at www.veon.com for more information on their services and initiatives.
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