Ménage à Trois Introduces Light Sauvignon Blanc
Fresh and flavorful, the Light Sauvignon Blanc from Ménage à Trois is set to delight consumers while catering to the growing demand for low-alcohol wines. With only 90 calories and 8% alcohol by volume, this new addition reflects the brand's commitment to providing products that align with modern lifestyles.
Expanding the Portfolio of Low-Alcohol Wines
The Light Sauvignon Blanc joins the ranks of previous successful launches, including the Light Red Blend and Light Pinot Grigio, expanding the already popular Ménage à Trois portfolio. Known for its bold flavor profiles, the brand continues to innovate by providing refreshing options that don't compromise on taste. This exciting new offerings are perfect for those seeking to enjoy a beverage that fits their health-conscious preferences.
Crafted for the Discerning Palate
Every sip of Ménage à Trois Light Sauvignon Blanc is an experience to savor. With enticing fresh peach aromas and vibrant notes of grapefruit and passionfruit, this wine culminates in a crisp finish. Retaining the essence of its predecessors, it strikes the right balance between indulgence and moderation, appealing to wine lovers who value both flavor and wellness.
Innovation at Its Core
Brie Wohld, the Vice President of Marketing for Ménage à Trois Wines, expresses her enthusiasm for this new launch: "This marks a return to innovation for us. With four new national launches planned for the near future, we're committed to enhancing our legacy while looking forward to promising developments." This ethos of blending tradition with innovation exemplifies Ménage à Trois’ influential role in the wine industry.
An Industry Leader
Ménage à Trois is recognized as a pioneer in the wine market, having launched multiple best-selling products and earning numerous awards within the wine sector. From starting as a game-changer in the California red blend category to now offering a diverse range of wines, Ménage à Trois has successfully expanded its reach with over twenty varieties available, all ranging between $10 and $15 SRP.
Accessible Nationwide
The Light Sauvignon Blanc is available for wine enthusiasts across the nation, with a suggested retail price of $10. This accessibility ensures that all consumers can indulge in its refreshing flavors without straying from their dietary goals.
About the Brand
Founded in 1996 by two psychiatrists, Ménage à Trois has captivated wine lovers with its bold flavors and imaginative blends. The original concept behind its creation disrupted the market by combining three red varietals—Zinfandel, Merlot, and Cabernet Sauvignon—setting the stage for the rise of the red blend category in the U.S. Today, Ménage à Trois continues to uphold its status as an innovator within the wine industry with each new release.
Frequently Asked Questions
What is Ménage à Trois Light Sauvignon Blanc?
Ménage à Trois Light Sauvignon Blanc is a new offering from the brand that features 90 calories and 8% alcohol by volume, tailored for health-conscious consumers.
How does this wine taste?
The Light Sauvignon Blanc presents fresh peach aromas alongside hints of grapefruit, passionfruit, and citrus, resulting in a refreshing finish.
What is the price point for Ménage à Trois wines?
The suggested retail price for Ménage à Trois Light Sauvignon Blanc is $10, aligning with the brand's range of accessible wines.
Can I find Ménage à Trois Light Sauvignon Blanc nationwide?
Yes, the wine is available nationwide, making it easy for consumers to enjoy its refreshing and indulgent flavors.
Where can I find more information about Ménage à Trois?
To learn more about Ménage à Trois wines and their extensive portfolio, you can visit their official website.
