Mitsubishi Motors Marks Five Years of Growth and Innovation

Mitsubishi Motors Commemorates Milestone in Tennessee

Mitsubishi Motors North America, Inc. (MMNA) is proudly celebrating its five-year anniversary in Tennessee, marking a pivotal moment in the company’s expanding journey in the U.S. operations which began in 1982. After being stationed for 37 years in California, MMNA took a bold step in 2019 by moving its corporate headquarters to the Volunteer State. This transition has generated approximately 180 new jobs and significantly contributed to the local economy, showcasing the company's commitment to community growth and development.

Significant Achievements Since Relocation

Since establishing its headquarters in Franklin, MMNA has occupied the top floors of a newly designed building situated in the vibrant Cool Springs neighborhood. This strategic location has enabled the company to achieve remarkable business milestones over the last five years, including successful vehicle launches, record sales numbers, and enhanced community involvement.

Success of Mitsubishi Outlander Plug-in Hybrid

The Mitsubishi Outlander Plug-in Hybrid has played a crucial role in this success, receiving numerous accolades. Recently, it achieved an impressive third consecutive win as Green Car Journal's Family Green Car of the Year. Furthermore, it was recognized with the 2024 MotorWeek Drivers' Choice Award for Best Small Utility and designated as a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS). These awards highlight Mitsubishi's commitment to innovation, safety, and environmentally friendly automotive solutions.

Community Engagement and Corporate Responsibility

According to Mark Chaffin, President & CEO of MMNA, "We are incredibly proud of what we've accomplished here in Tennessee over the past five years. Our commitment to growing our business while creating jobs and supporting the local community has been a cornerstone of our operations. We look forward to continuing this strong partnership and calling Tennessee 'home' for years to come."

The company recently introduced a comprehensive plan, titled "Momentum 2030," which will see the launch of new vehicles, expansion of its dealer network, innovative shopping options for customers, and the incorporation of advanced technology in the car-buying experience. This initiative aims to create new jobs and enhance the community engagement while boosting economic development in the region.

Partnerships that Make a Difference

MMNA's contributions extend beyond mere corporate success; it actively partners with local nonprofits, demonstrating a dedication to corporate social responsibility. In 2023, MMNA collaborated with Tucker's House, a nonprofit that aids families with children and young adults with disabilities, by providing a Mitsubishi Outlander Plug-in Hybrid SUV. This vehicle is integral to their operations, allowing them to make homes safer and more accessible.

The Impact of Community Utility Vehicle Program

This partnership aligns with MMNA's corporate initiative, "Driving Confidence, Driving Community," which focuses on achieving meaningful change through localized outreach. Additionally, MMNA's Community Utility Vehicle program has supported other local organizations, including the Community Resource Center in Nashville, following a tornado disaster, and Charis Health Center, which utilized the Outlander's features to power necessary medical equipment during the COVID pandemic.

A Commitment to Innovation and Satisfaction

MMNA's journey in Tennessee exemplifies its holistic focus on innovation, sustainability, and customer satisfaction. Through its dedication to producing exceptional vehicles like the Outlander and Eclipse Cross, combined with a commitment to nurturing ties with the local community, MMNA has secured its position as a vital contributor to the state’s economy and social landscape.

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.

With a widespread network of approximately 330 dealer partners across the U.S., Mitsubishi Motors North America, Inc. (MMNA) oversees the sales, marketing, and customer service of Mitsubishi vehicles in the country. The brand's recently announced five-year plan – "Momentum 2030" – outlines mid-term ambitions for transformative product and business evolution. This will include annual introductions of new or refreshed models and a significant expansion of technology-driven offerings.

MMNA operates its headquarters in Franklin, Tennessee, while also managing corporate operations in states such as California, Georgia, Michigan, and New Jersey.

For further details on Mitsubishi vehicles, please visit MitsubishiCars.com.

Contact

Jeremy Barnes, Senior Director, Communications and Events, Mobile: 615-970-8395

Frequently Asked Questions

1. What milestone is Mitsubishi Motors celebrating?

Mitsubishi Motors is celebrating its five-year anniversary in Tennessee.

2. What initiatives has MMNA introduced recently?

MMNA has introduced the "Momentum 2030" initiative for growth and innovation.

3. How has MMNA impacted the local community?

MMNA has created around 180 jobs and engaged in numerous community partnerships.

4. What awards has the Outlander Plug-in Hybrid received?

The Outlander Plug-in Hybrid has won several awards, including Green Car Journal's Family Green Car of the Year.

5. Where can more information about MMNA be found?

More information is available at MitsubishiCars.com.

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