Mitsubishi Motors' Strong Second-Quarter Sales Report
Mitsubishi Motors North America, Inc. (MMNA) recently unveiled its sales figures for the second quarter of 2025. This period saw a total of 22,116 vehicles sold, pushing the company's year-to-date sales to 53,753 units, which signifies a notable 5.1% increase compared to the same timeframe in the previous year. The current figures mark MMNA's most successful start to the year since 2019, reflecting a positive trend in the automotive market.
Outlander Leads the Charge
Top-Selling Model
At the forefront of these impressive sales is the redesigned Outlander, which solidified its position as MMNA’s volume leader by achieving 7,821 sales this quarter. This model continues to resonate well with consumers, reflecting Mitsubishi's strategy to enhance its product offerings.
Encouraging Sales for Additional Models
Additional bright spots in vehicle sales included the Eclipse Cross, which saw a remarkable increase of nearly 80% over Q2 of 2024, with 4,534 units sold. The Outlander Sport also performed impressively, with 4,968 sales, nearly a 50% rise from the previous year. This upward trend indicates a growing interest in Mitsubishi’s SUV line.
Focus on Electric Vehicles and Sustainable Options
MMNA's commitment to sustainability continues to take shape with the Outlander Plug-in Hybrid. This model remains a popular choice among eco-conscious consumers, boasting a year-to-date sales increase of 6.3%. While the Mirage's production has ceased, it still contributes to overall sales with inventories being sold down, amounting to 10,719 units sold this year, which is an 8.7% increase from last year's sales.
Future Plans: Momentum 2030
Mitsubishi Motors has set ambitious goals with its recently announced business plan, Momentum 2030. This roadmap promises new or significantly revamped vehicles to be released each year from 2026 through 2030. Additionally, MMNA will collaborate with Nissan Motor Co. Ltd. to launch a battery electric vehicle by summer 2026. This partnership signals a robust commitment to enhancing their electric vehicle lineup.
Furthermore, MMNA intends to expand its dealer network, partnering with notable dealers such as LaFontaine Automotive Group—ranked as the 30th largest automotive dealer group in the U.S. The initial opening plans include two Mitsubishi locations, with aspirations for further growth across the region by mid-2026.
Recognition of Leadership
In other news, Kim Ito, MMNA’s Chief Marketing Officer, has been recognized among the 2025 Automotive News '100 Leading Women in the North American Auto Industry,' a testament to her impactful leadership and contribution to the organization. Under her guidance, MMNA has embraced innovative marketing strategies, including the unique launch of vehicles through various digital platforms.
Sales Performance Overview
Individual Model Sales Results:Mitsubishi Model Sales Performance in Q2 2025:
- Mirage: 3,418
- Outlander Sport: 4,968
- Outlander: 7,821
- Outlander Plug-in Hybrid: 1,375
- Eclipse Cross: 4,534
Total Sales for Q2 2025: 22,116
About Mitsubishi Motors North America
MMNA oversees the marketing, sales, and customer service for Mitsubishi vehicles throughout the U.S., supported by a network of around 330 dealers. The company is actively transforming its business strategy with the Momentum 2030 plan, aiming to introduce new models each year alongside renewing its current offering of vehicles, which includes efficient powertrain options such as internal combustion engines and electric vehicles.
Headquartered in Franklin, Tennessee, and with operations across various states, MMNA is poised for growth as the automotive industry evolves. With an ever-expanding vehicle lineup, Mitsubishi is committed to delivering quality, innovation, and sustainability to its customers.
Frequently Asked Questions
1. What were Mitsubishi Motors' total sales for Q2 2025?
Mitsubishi Motors reported total sales of 22,116 vehicles in the second quarter of 2025.
2. Which model was the best-selling for Mitsubishi Motors in Q2 2025?
The Outlander was the best-selling model, achieving 7,821 sales in Q2 2025.
3. How much did sales increase year-to-date compared to 2024?
Year-to-date sales increased by 5.1% compared to the first half of 2024.
4. What is the 'Momentum 2030' plan?
Momentum 2030 is Mitsubishi's business strategy to launch new or significantly revised vehicles annually until 2030, partnering with Nissan for electric vehicle development.
5. Who was recognized among the 2025 Automotive News '100 Leading Women'?
Kim Ito, the Chief Marketing Officer of MMNA, was acknowledged for her leadership and influence in the automotive industry.
