Mitsubishi Motors Achieves Impressive Year-End Sales Growth
Mitsubishi Motors Achieves Impressive Year-End Sales Growth
Mitsubishi Motors North America, Inc. (MMNA) has released striking figures showing significant growth in vehicle sales for the year. Their full-year sales experienced a remarkable increase of 25.8%, marking the brand's best performance in sales since 2019. In the fourth quarter, Mitsubishi concluded with 27,125 vehicles sold, reflecting a year-over-year increase of 38.4%. This surge is attributed to the brand's strong lineup, notably led by the Outlander and Outlander Plug-in Hybrid.
Record Sales Led by Key Models
MMNA celebrated extraordinary success in its sales, with every model seeing increases over the past year. The Outlander and Outlander Plug-in Hybrid particularly stood out, posting their best annual sales records ever. The Outlander itself led the charge with 9,624 sales in Q4, a 7.2% increase. Over the full year, it accumulated 45,253 sales, which is a 6.5% rise compared to the previous year.
Outlander Plug-in Hybrid Highlights
The Outlander Plug-in Hybrid also witnessed impressive results, recording 1,800 sales in Q4, up 14.1%. This brought its annual total to 6,975, marking its best-ever performance in a calendar year. These achievements underscore the brand's commitment to providing quality vehicles equipped with technology that appeals to modern consumers.
Strategic Business Development Plans
As MMNA aims to maintain this momentum, the company is set to debut the new 2025 Outlander early next month. MMNA's president and CEO, Mark Chaffin, emphasized the significance of their vehicle offerings aligned with consumer preferences while maintaining an outstanding dealer-partner network throughout the U.S.
Growth Through Electrification
Looking ahead, MMNA has outlined its ambitious "Momentum 2030" plan, which aims for comprehensive development across various areas, including electrification, an expanded product lineup, and modernizing their retail sales model. This strategic vision indicates a robust commitment to innovation and adapting to market needs.
Sales Summary for 2024
In addition to the Outlander successes, other models also contributed positively to MMNA's sales performance. The Eclipse Cross saw a noteworthy 28.2% increase in year-to-date sales, totaling 12,724 units. Similarly, the Outlander Sport and Mirage models reported encouraging performance, showcasing the overall upward trend in Mitsubishi's sales figures.
Community Impact and Employment Growth
MMNA's corporate headquarters moved to Tennessee in 2019, and since then, the company has significantly impacted the local community. They have created approximately 180 jobs and actively contribute to the regional economy. Alongside their dealer network, Mitsubishi Motors supports over 8,000 jobs across the nation.
About Mitsubishi Motors North America, Inc.
Through its dealer partners, MMNA is responsible for sales and marketing of Mitsubishi vehicles in the U.S. The brand's commitment to enhancing its vehicle lineup is clear as they plan to unveil a new or refreshed model every year leading to 2030. This will include various advanced technology-powered vehicles, showcasing Mitsubishi's dedication to innovation in the automotive landscape.
Frequently Asked Questions
What was Mitsubishi Motors' total sales increase for 2024?
Mitsubishi Motors achieved a total sales increase of 25.8% for the full year of 2024.
Which model led Mitsubishi Motors' sales in 2024?
The Outlander and Outlander Plug-in Hybrid models were the top-performing vehicles, posting record annual sales.
What is the Momentum 2030 plan?
The Momentum 2030 plan outlines MMNA's commitment to electrification, product expansion, and modernization of their retail sales model.
How did the Eclipse Cross perform in 2024?
The Eclipse Cross saw a sales increase of 28.2% for the year, totaling 12,724 units sold.
How many jobs has Mitsubishi Motors created in Tennessee?
Mitsubishi Motors has created approximately 180 jobs in Tennessee since relocating their headquarters there in 2019.
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