Mitsubishi Motors Achieves Impressive Sales Growth in 2024

Mitsubishi Motors Sales Performance in 2024

Mitsubishi Motors North America, Inc. (MMNA) has made headlines recently by showcasing its strong performance in the automotive market. The company concluded the third quarter of 2024 with an impressive sales total of 31,588 vehicles. This number marks a significant upward trend, with year-to-date sales reaching 82,718—a notable increase of 22.1% compared to the previous year. This growth reflects the consumers' confidence in the brand, thanks to its reputation for quality vehicles packed with style, technology, and excellent value.

Top-Selling Models

Leading the charge is the Mitsubishi Outlander, which not only stands out as MMNA's top model but has also become the highest seller for the third quarter, achieving a remarkable 11,138 units sold—up by 19.3% year-over-year. The Outlander has managed to capture buyers' attention thanks to its robust design and hybrid options. The Outlander Plug-in Hybrid further distinguishes itself, with quarterly sales totaling 2,279 units, an impressive increase of 20.8% year-over-year.

Eclipse Cross Performance

Another standout model is the Eclipse Cross, which recorded quarterly sales of 4,196 vehicles. This represents a robust boost of 26.7% year-over-year. Overall, its year-to-date sales have also shown a commendable rise, achieving 10,184 units sold, signifying a 33.2% increase. The Eclipse Cross's unique styling and efficient performance continue to resonate with consumers seeking versatility.

Mirage’s Remarkable Growth

Thanks to improved availability, the Mirage saw a significant jump in its sales figures, reaching 10,162 units for the quarter and an astounding year-to-date total of 20,024 units—a staggering increase of 114.3%. The rise in demand for this compact vehicle points to consumer preferences for economical choices that provide great value without compromising quality.

Award-Winning Models

This year, Mitsubishi's Outlander Plug-in Hybrid has once again garnered accolades, winning the Green Car Journal's Family Green Car of the Year award for the third consecutive time. This achievement highlights both the vehicle’s sustainability features and its capability, proving that eco-conscious choices do not require sacrifices in comfort and performance. The accolades reinforce MMNA's commitment to offering vehicles that align with growing consumer trends towards electrification and lower carbon footprints.

Leadership and Future Direction

In a strategic move, MMNA has promoted Frans Jack Vossenberg and James Jimmy Scarboro to Regional Vice Presidents, acknowledging their longstanding roles within the company and their futures in driving sales growth and customer satisfaction across their designated regions. Their new roles aim to strengthen relationships with dealer partners and enhance the customer experience.

Embracing Electrification

MMNA is also actively progressing towards its strategic initiative dubbed "Mitsubishi Motors Momentum 2030." This plan outlines the company's vision for electrification, with plans to introduce one new or refreshed model annually between fiscal 2026 and fiscal 2030. The focus on integrating advanced powertrain technologies, such as hybrids and electric vehicles, emphasizes the brand’s commitment to sustainability and innovation.

As Mitsubishi continues to adapt and evolve, their ambition to enhance the customer experience and expand their dealership network will play a crucial role in meeting consumer demands and remaining relevant in a competitive automotive landscape.

Frequently Asked Questions

What are Mitsubishi Motors’ key sales figures for Q3 2024?

Mitsubishi Motors reported sales of 31,588 vehicles for Q3 2024 and a year-to-date total of 82,718, representing an increase of 22.1%.

Which Mitsubishi model had the highest sales in Q3 2024?

The Mitsubishi Outlander led sales with 11,138 units sold in Q3 2024, marking a 19.3% increase year-over-year.

How did the Mirage perform in 2024?

The Mirage sales reached 10,162 units for Q3 and 20,024 YTD, reflecting a remarkable increase of 114.3% over the previous year.

What awards has the Outlander Plug-in Hybrid received?

The Outlander Plug-in Hybrid has won the Green Car Journal's Family Green Car of the Year award for three consecutive years.

What is the "Mitsubishi Motors Momentum 2030" plan?

This plan outlines Mitsubishi's strategy for product and business transformation, including electrification and introducing new models yearly through 2030.

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