Mission Group's Board Update: Leadership Transition Ahead

Mission Group Announces Director Change Following Recent Sale
LONDON - The Mission Group plc (AIM: TMG), a collective of digital marketing and specialist communications agencies, has revealed a notable shift in its directorate in light of the recent sale of one of its member companies. Fiona Shepherd, the founder and CEO of April Six Limited and its subsidiary April Six Inc., has stepped down from the board of The Mission Group effective immediately after the sale of April Six to Marketbridge, Inc.
Fiona Shepherd's Legacy and Continued Leadership
Having been a vital member of The Mission Group's board since April 2010, Shepherd will continue her leadership role at April Six, an agency she established over twenty-five years ago. Under her direction, April Six has transformed from a UK-based firm into a renowned global entity specializing in technology, science, and mobility, boasting offices around the world.
David Morgan's Gratitude and Vision for the Future
David Morgan, the Non-Executive Chair of The Mission Group, articulated his appreciation for Shepherd's substantial contributions to both April Six and The Mission Group. He acknowledged her relentless drive and profound understanding of the technology market, emphasizing that her expertise will remain a significant asset for the new group. Morgan extends his best wishes for her success in future endeavors.
Strategic Moves and Future Aspirations
Known for its measurable and results-driven campaigns, The Mission Group aims to be the preferred creative partner for genuine business growth. The recent sale of April Six represents a strategic initiative for both The Mission Group and Marketbridge, although specific terms surrounding the transaction have not been disclosed in the official statement.
End of an Era: Shepherd's Tenure and New Directions
Shepherd’s departure signifies the conclusion of a notable 14-year tenure on The Mission Group's board, during which she significantly influenced the expansion of the company’s global presence. The Mission Group remains dedicated to operating as a Brand Performance Group, emphasizing initiatives that yield tangible outcomes for brands.
Consideration of Inside Information
This announcement is classified as containing inside information in accordance with the Market Abuse (Amendment) (EU Exit) Regulations 2019 and is now publicly accessible.
Frequently Asked Questions
What led to Fiona Shepherd's departure from The Mission Group?
Fiona Shepherd stepped down following the sale of April Six to Marketbridge, Inc., where she will continue her leadership role.
How long did Fiona Shepherd serve on The Mission Group's board?
Shepherd served on the board for 14 years since April 2010.
What impact did Fiona Shepherd have on April Six?
Under her leadership, April Six grew from a UK agency to a globally recognized firm in technology and mobility.
Who expressed gratitude towards Fiona Shepherd after her departure?
David Morgan, the Non-Executive Chair of The Mission Group, acknowledged her contributions and expertise.
What is the focus of The Mission Group following the sale?
The Mission Group continues to operate as a Brand Performance Group, prioritizing measurable results for businesses.
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