MINISO Opens Innovative Store in Madrid with Unique Experience

Exciting Launch of MINISO's Flagship Store in Madrid

MINISO Group Holding (NYSE: MNSO) has made a notable entrance into the European retail market with the grand opening of its flagship store in Madrid. This monumental occasion saw the brand unveil what it calls its "largest store" on the continent. The new outlet celebrates MINISO’s vision of making shopping not just a chore, but a delightful experience.

An Innovative Shopping Experience

The newly established store, situated on Madrid’s illustrious Gran Via, introduces an exciting concept known as MINISO LAND. This is Europe’s first MINISO LAND store, characterized by a theme park-style shopping experience that captivates customers with the popular collaborations MINISO has forged over the years.

A Look Inside MINISO LAND

The MINISO LAND format was first introduced in Shanghai and has since garnered significant attention, breaking sales records in its home country. The Madrid store spans an impressive 1,100 square meters, creatively organized into themed areas featuring beloved franchises such as Harry Potter and Stitch, as well as several other IP partnerships.

Product Variety and Co-Branding

With a staggering selection of over 6,000 products available, around 70% are co-branded items. These include merchandise from iconic characters associated with renowned brands like Sanrio, Snoopy, and Disney. This diverse product range reflects MINISO's commitment to providing customers with unique and high-quality items that resonate with various interests and preferences.

A Welcoming Atmosphere

The store layout is designed to ensure an enjoyable shopping experience. It features several interactive zones, including a blind box section, designated cosmetic and fragrance areas, and numerous photo opportunities. A standout design element, the Penpen Madrid tree-hugging feature, encourages visitors to share their delightful moments on social media, making it an ideal stop for influencers and families alike.

MINISO's Global Expansion Strategy

This exciting opening underscores MINISO’s swift expansion strategy. Presently, the brand boasts around 7,200 stores worldwide, with 260 located in Europe alone. The Madrid flagship store is part of MINISO's plan to introduce more joyful and immersive shopping experiences to iconic locations around the world.

Words from the General Manager

Vincent Huang, the General Manager of MINISO Overseas distributor markets and Vice President, expressed his enthusiasm about the new store, stating, "We’re thrilled to open a new MINISO flagship store in the heart of Madrid’s vibrant Gran Via commercial district. Bringing our MINISO LAND store format to Spain for the first time is a significant milestone for us.”

Stock Performance

Price Action: On the day of the store’s opening, MNSO shares demonstrated a positive trend, trading up by 3.15%, reaching $24.90, reflecting investor confidence in the brand's direction and the potential success of this innovative store concept.

Frequently Asked Questions

What is MINISO LAND?

MINISO LAND is an innovative shopping experience format introduced by MINISO which combines elements of theme parks with retail, engaging customers with themed areas and interactive displays.

Where is the new MINISO store located?

The new MINISO flagship store is located in Gran Via, Madrid, which is known for its vibrant commercial atmosphere.

What unique features does the Madrid store have?

The Madrid store features international IP collaborations, themed zones, photo opportunities, and a wide variety of products, including co-branded items with well-known characters.

How many products are available in MINISO's Madrid store?

There are over 6,000 products available in the new store, with 70% being co-branded items from various popular franchises.

What has been the market reaction to the store opening?

The stock price of MINISO (MNSO) rose by 3.15% following the store's opening, indicating a positive market response to the brand's expansion into Europe.

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