MINISO Achieves Strong Growth in June Quarter
MINISO Group, a leading global retailer known for its trendy lifestyle products, has recently reported strong financial results for the June Quarter of 2025. The company's total revenue surged by an impressive 23.1% year-over-year, reaching RMB4,966.1 million (approximately US$693.2 million). This growth exceeded the company’s initial guidance of 18%-21% and reflects a robust demand for its products.
Revenue Breakdown and Yearly Growth
The revenue from the MINISO brand alone increased by 19.5% to RMB4,563.2 million (around US$637.0 million), showcasing notable contributions from both mainland and overseas markets. Revenue from overseas markets, which included a substantial 28.6% growth, demonstrated the brand's expanding footprint globally, contributing 42.6% to the overall revenue, compared to 39.5% in the previous year.
TOP TOY Brand Performance
The TOP TOY brand, which focuses on pop toy products, reported a staggering 87.0% increase in revenue during the June Quarter, reaching RMB402.2 million (about US$56.1 million). This considerable growth highlights the brand's successful positioning within the toy market and its ability to capture consumer interest.
Financial Highlights in Numbers
The financial metrics for the June Quarter reveal several key points:
- Operating profit rose 11.3% to RMB836.2 million (approximately US$116.7 million).
- Gross margin improved to 44.3%, an increase from 43.9% year-over-year.
- Adjusted net profit also saw an upturn, increasing by 10.6% to RMB691.5 million (about US$96.5 million).
- Additionally, the adjusted EBITDA rose by 14.7% year-over-year to RMB1,149.5 million (around US$160.5 million), marking a healthy EBITDA margin of 23.1%.
Store Network Expansion
As of June 30, 2025, MINISO had a total of 7,905 stores worldwide, a year-over-year increase of 842 stores. This includes 7,612 MINISO stores, out of which 4,305 are located in mainland territories and 3,307 in international markets. The company is committed to increasing its global presence, with significant growth occurring particularly in its overseas segments.
CEO's Remarks on Company Progress
Guofu Ye, the Founder and CEO of MINISO, expressed his satisfaction with the company’s performance, highlighting the positive growth in mainland China’s same-store sales during the June Quarter. He emphasized the strategic positioning of MINISO to sustain growth moving into the September Quarter and beyond. The company is well-prepared to capitalize on its investments in directly operated stores, which are expected to unleash further sales potential and enhance profit margins.
Financial Updates and Interim Dividend
Looking ahead, the board has approved an interim cash dividend of US$0.2896 per ADS for the first half of 2025, signaling a commitment to returning capital to shareholders. With a focus on both growth and shareholder value, MINISO continues to pursue its capital allocation strategy that balances rapid expansion with stable returns.
Insights on Global Strategy
Expanding into overseas markets has been a vital part of MINISO's strategy, with particular success noted in regions such as Europe and North America. The company aims to enhance its brand presence globally while maintaining robust performance in physical retail spaces.
Frequently Asked Questions
What is the recent revenue growth for MINISO Group?
MINISO Group reported a revenue increase of 23.1% for the June Quarter of 2025, totaling RMB4,966.1 million.
What are the key performance indicators for the June Quarter?
Key performance indicators include an operating profit increase of 11.3%, gross margin improvement to 44.3%, and adjusted net profit growth of 10.6% to RMB691.5 million.
How many stores does MINISO have as of June 2025?
As of June 30, 2025, MINISO operates 7,905 stores worldwide.
What comments did MINISO's CEO make about the company's growth?
CEO Guofu Ye noted the positive same-store sales growth in mainland China and the company's strong execution within a competitive retail environment.
What dividend has been declared by MINISO for shareholders?
The board declared an interim cash dividend of US$0.2896 per ADS for the first half of 2025.
