Mike Forbes Takes the Helm as Chief Strategy Officer of The Vitamin Shoppe

The Vitamin Shoppe Welcomes Mike Forbes as Chief Strategy Officer

In a significant move, The Vitamin Shoppe has announced the appointment of Mike Forbes as their new Executive Vice President and Chief Strategy Officer. With more than two decades of executive leadership experience in consumer and wellness brands, Mr. Forbes is well prepared to steer the company toward digital expansion and transformative initiatives that align with the evolving market landscape.

Forging a New Path in Strategy and Digital Innovation

This newly established role will see Mr. Forbes leading the company's overall strategy and planning for long-term growth. An essential part of his mission will be to accelerate digital transformation, foster innovation, and execute organizational changes that support The Vitamin Shoppe's vision. He will report directly to the CEO, Sharon Leite, and oversee key areas such as digital commerce, customer loyalty programs, new business ventures, and the development of strategic partnerships.

Rich Background in Consumer Goods and Retail Leadership

Mike Forbes comes to The Vitamin Shoppe with robust experience in the retail and consumer packaged goods sectors. He has held prominent positions including CEO at several rapidly growing companies, which include MaryRuth Organics and Alter Eco Foods. His track record showcases a knack for scaling digital-first brands while driving significant growth, setting a promising tone for his new role.

Credible Experience Guiding Healthcare Brands

Under his leadership at MaryRuth Organics, a major player in the vitamin and supplements market, the company achieved remarkable revenue and profit milestones. During his tenure as CEO of Alter Eco Foods, he revitalized their brand, receiving accolades for his contributions, including recognition from noted publications. Notably, Mr. Forbes also led the eco-friendly cleaning brand, Safely, founded by Kris Jenner and Emma Grede, enhancing its digital marketing strategies and sustainability initiatives.

The Vision Ahead for The Vitamin Shoppe

In welcoming Mr. Forbes to the team, CEO Sharon Leite remarked on the importance of the role during this time of growth and transformation for the company, emphasizing the focus on innovation and exploring new growth opportunities across various sectors.

Mr. Forbes shared his enthusiasm about joining The Vitamin Shoppe: "I've always admired the company's leadership in health and wellness. At this pivotal time, I am eager to bring my experience in digital innovation forward to help expand the company's reach and impact on customer lives." His deep-rooted passion for wellness inspires his dedication to transform the way nutrition and wellness products are delivered to communities.

Personal Commitment to Wellness

Mr. Forbes' commitment to health and wellness extends beyond his professional life. Having navigated significant health challenges earlier in his career, he adopted a lifestyle grounded in holistic nutrition practices. His focus on wellness isn’t just theoretical; it’s practical and personal. Additionally, he actively supports various wellness-focused companies and organizations, including service on the boards of Beyond Good and BrightPet.

The Vitamin Shoppe’s Strategic Expansion

The Vitamin Shoppe recently saw a leadership change alongside a dedication to advancing their digital capabilities. The shift in ownership reflects a commitment to enhancing customer engagement through their online platforms and expanding their range of private label products across channels. This focus includes significant investment in performance marketing to better support the company’s e-commerce and retail operations.

About The Vitamin Shoppe®

Lifelong Wellness Starts Here™. The Vitamin Shoppe® is a leading global retailer of nutritional products, dedicated to providing customers with trusted guidance and an extensive selection of dietary supplements and wellness products. Based in Secaucus, New Jersey, the company offers an all-encompassing array of nutritional solutions, featuring various vitamins, minerals, herbs, and sports nutrition products. With a commitment to quality, The Vitamin Shoppe provides national brand products alongside its proprietary labels, ensuring a diversity of options to meet customer wellness goals.

Frequently Asked Questions

What role will Mike Forbes play at The Vitamin Shoppe?

Mike Forbes will serve as Executive Vice President and Chief Strategy Officer, focusing on expanding digital growth and transformation.

What are Mr. Forbes' previous experiences?

He has held CEO positions at companies like MaryRuth Organics and Alter Eco Foods, showcasing a strong background in driving growth in consumer brands.

What are The Vitamin Shoppe's goals with this new appointment?

The company aims to enhance its innovation, digital strategies, and customer engagement through Mr. Forbes' leadership.

How has The Vitamin Shoppe been recently changing?

The company underwent a leadership transition with new ownership, focusing on improving digital capabilities and expanding product offerings.

What is The Vitamin Shoppe's commitment to customers?

The Vitamin Shoppe aims to provide trusted products, expert guidance, and a wide array of nutritional options to support lifelong wellness.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

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