Midwood Investment Unveils New In-House Design Team
Midwood Investment Introduces In-House Design Studio
Midwood Investment & Development, a prominent fixture in the real estate sector, has announced a significant addition to its operational capabilities with the creation of the Midwood Design Studio. This innovative in-house design firm is set to spearhead a new era of design across Midwood's diverse portfolio, ensuring a unified vision that enhances both commercial and residential projects.
Purpose and Vision of Midwood Design Studio
The establishment of Midwood Design Studio marks an evolution in how the company approaches design. This firm will not only oversee the aesthetic aspects of properties but will also focus on providing tailored design consultation services to current and prospective tenants. Such offerings are particularly aimed at enhancing office and retail spaces within Midwood's properties, creating environments that resonate with their users.
Leadership and Expertise
Leading this new venture is Shazia Shahid, an accomplished professional who has been a vital part of the Midwood team since 2010. Under her leadership, the design studio will harness her extensive experience, including collaborations with renowned architects. Shahid's impressive portfolio features landmark projects such as the luxurious Shops at Sportsmen's Lodge, a 95,000-square-foot community hub in California designed by Gensler, as well as distinguished residential developments on the Upper East Side of Manhattan.
Design That Elevates
In a statement, Midwood Investment & Development's President, Jeff Dvorett, emphasized the importance of innovative design in the company’s projects. He noted, "A thoughtful and innovative design approach has always been one of the top priorities for Midwood's work. Whether we are developing new buildings or providing custom spaces for one of our tenants, Midwood has always understood design's ability to elevate the built environment to create something truly special." This integrated approach promises to deliver exceptional quality and style throughout the project lifecycle.
Ongoing and Future Projects
Currently, the design studio is working on multiple key projects. One notable endeavor is the 31-story luxury residential rental tower at 210 South 12th Street in collaboration with BLT Architects. Midwood Design Studio is crafting an interior that complements the architectural vision laid out by the internationally recognized RSHP firm. Another exciting project under its wing is the reimagining of the lobby for 96 Spring Street, situated in the trendy SoHo area of New York City.
About Midwood Investment & Development
Founded in 1925, Midwood Investment & Development has established itself as a pivotal entity in the real estate landscape, operating a vertically integrated approach that spans across retail, office, and residential developments. The firm boasts an expansive portfolio that includes over 140 properties aligned with its commitment to excellence and innovation. Notable developments include the sold-out luxury condominiums at 150 East 78th Street and the diverse Shops at Sportsmen's Lodge in California.
Frequently Asked Questions
What is the purpose of Midwood Design Studio?
Midwood Design Studio aims to provide a cohesive design vision for commercial and residential projects within Midwood's portfolio, enhancing both aesthetics and functionality.
Who is leading the Midwood Design Studio?
Shazia Shahid, who has over 25 years of design experience, is the Principal of Midwood Design Studio, ensuring high-quality standards and innovative strategies.
What types of projects is Midwood Design Studio currently working on?
The studio is currently involved in designing interiors for a luxury residential tower and re-envisioning the lobby of a flagship retail and office property in NYC's SoHo neighborhood.
How does Midwood integrate design into its development projects?
Midwood integrates design by managing all aspects of a project, from initial concepts to final build-outs, providing a tailored experience that reflects the firm's high standards.
What distinguishes Midwood Investment & Development in the real estate market?
Midwood is distinguished by its vertically integrated approach, a diverse property portfolio, and a commitment to innovative and thoughtful design across its developments.
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