Midea Partners with PWHL to Support Women's Hockey Movement

Midea Enters Major Partnership with PWHL

Midea, a globally recognized leader in smart home appliances, is excited to announce its partnership with the Professional Women’s Hockey League (PWHL) as the official Major Appliance Partner. This pioneering relationship highlights Midea’s commitment to not just delivering innovative appliance solutions but also supporting women’s sports, which play a crucial role in enhancing community engagement and empowerment.

Transforming the Landscape of Women's Sports

As the PWHL gears up for its second season, Midea is fervently supporting the league, which has become a beacon of change for women's sports in North America. Midea reinforces its brand motto of “Make yourself at home” by engaging with hockey fans and contributing to the communities that bring the sport to life.

Commitment to Community and Inclusivity

Philip Xie, General Manager of Midea Canada, emphasized the significance of this partnership, explaining, “This partnership is about more than appliances—it’s about supporting game-changers.” Midea is thrilled to be part of the transformative journey that the PWHL represents in redefining women’s professional hockey.

Creating Shared Experiences

Mark Tang, Head of Marketing for the Americas at Midea International Business, underscored the importance of hockey as a cultural phenomenon: “Hockey isn’t just a game—it’s a shared tradition that brings families and communities together.” Through its collaboration with the PWHL, Midea aims to foster connections among fans in Canada and the United States, promoting inclusivity and excellence.

Enhancing the Game Experience

As part of its involvement, Midea plans to upgrade the PWHL team experience by equipping locker rooms with top-of-the-line appliances. The company also aims to enhance the experience for fans attending games through engaging activations and exciting prizes, ensuring that every moment spent at the rink is memorable.

Inspiring Future Generations

Amy Scheer, Senior Vice President of Business Operations for the PWHL, shared her enthusiasm for the partnership: “Just as Midea inspires innovation with its products and community approach, we aim to elevate women’s hockey and inspire the next generation of athletes.” This collaboration promises to innovate how fans and athletes engage, creating impactful memories and opportunities.

Pushing Boundaries in Women's Hockey

The PWHL is not just making waves in women’s hockey; it is setting new standards by showcasing elite players and nurturing an inclusive hockey culture. Midea’s involvement will further enrich the league’s initiatives aimed at inspiring young athletes and breaking down barriers in sports.

About Midea

Midea America (Canada) Corp. operates under the Midea Group, which is ranked No. 277 on the 2024 Fortune Global 500 list. With 41 production centers globally and operations across 200 countries, Midea employs a workforce of over 190,000. In 2023, Midea recorded impressive revenue exceeding $53.4 billion US, confirming its position as a leading name in home appliance innovation. The company is headquartered in Markham, Ontario.

About the Professional Women’s Hockey League (PWHL)

The PWHL is a professional ice hockey league featuring six teams across North America, showcasing the finest talent in women's hockey. The league, which launched on January 1, 2024, has already set attendance records and achieved noteworthy recognition, including the Sports Business Journal’s title of Sports Breakthrough of the Year in 2024.

Frequently Asked Questions

What is the partnership between Midea and the PWHL about?

Midea is the official Major Appliance Partner of the PWHL, focusing on supporting women's hockey and enhancing community engagement.

How does Midea support the PWHL?

Midea will provide state-of-the-art appliances for locker rooms and create fan engagement opportunities during games.

Who are the key figures quoted in the partnership announcement?

Philip Xie from Midea Canada and Mark Tang from Midea International Business have shared insights on the significance of this collaboration.

What impact does Midea hope to achieve through this partnership?

Midea aims to inspire the next generation of athletes, promote inclusivity, and create memorable experiences for fans and players.

What is the mission of the PWHL?

The PWHL aims to promote women's hockey by showcasing top athletes and fostering an inclusive culture around the sport.

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